# Marketing Weekly Sync - RETIRED ### 30 July 2020 ### ### 22 July 2020 ### **Jonny** - 1.5 + Brand Campaign [Brief Here](https://docs.google.com/document/d/19DFHFEvWxSIbmmIu2Obxedg81KlbFCD_4b5Rc2aXvBE/edit) - Launch July 27 - [Editorial Calendar](https://docs.google.com/spreadsheets/d/1xlFLFKvV8q-yQBIbVBZBANm1SSPPu58427JtS3Htmko/edit#gid=133055562) - [Measurement Plan](https://docs.google.com/spreadsheets/d/1McRtJAcsEAU1P4Jc8w_hYQCKr4jnn7_zr4Pd828ai8k/edit#gid=0) - Paid Ambassador Push - 1.6 Referral Program. [Brief here](https://docs.google.com/document/d/1c87Swj0JH6JEYh81RTG54zJtwxJrKCx-T7491FqV9KY/edit) - Launch Aug 4 (may push 1 week) - Positioning as product with partner (kyber) - [Feature Specific LP's](https://www.figma.com/file/N7YK2CgY1dsIeJ5ejDCw3V/Status?node-id=0%3A1) - Run feature specific ads pointing to these lps - Can use [these assets](https://www.dropbox.com/sh/3vw6ln0imrbtabj/AAD45PfxD2ig6ScUvhR_c5gra?dl=0) - [Instagram Strategy](https://docs.google.com/document/d/1dH01PwbyE0uI0GaRpcbr64-U07pznEjNoI61H2Vcc9s/edit) (2 week sprints) - Roadmap planning - [Session next](https://discuss.status.im/t/retention-focus-and-roadmaps/1826/9) week with full team - [Audience Definition](https://docs.google.com/presentation/d/18avHWSZlBRAYorrXZA8WKGAniehyR7By8e8gB1Y5Ths/edit#slide=id.p) - Desktop Planning **Jinho** - Status ambassadors - Received 15 ambassador applications from July 15 to July 21. Interviewed everyone. - [22 completed tasks](https://docs.google.com/spreadsheets/d/1zJw5FdNtOOFwsdOkwGHrpXS_u0mdh0nE92QNTSpD78o/edit#gid=1545962475) in July - [A Townhall summary](https://youtu.be/ejlAew54Kro) from a Korean ambassador - Farsi(Iranian) [community building](https://boards.status.im/b/fchXE6x3kCqbs7RHL/status-ambassador-tasks/9j2FyxqEr6XtXhppa) with an ambassador - Vietnamese community on [Telegram](https://t.me/statusvietnam) - Waiting for web designs for the task sheet - Translation campaign - [[Status-react](https://github.com/status-im/status-react/pull/10987)] Update 10 languages - App store translations in Farsi and Turkish - Quarterly report translations - Websites - [Adding Instagram & FAQs to the footer](https://github.com/status-im/status.im/pull/542) - Should add more communities by nationality to [the community groups page](https://status.im/get-involved/community-groups/) - Will add quarterly reports to https://status.im/about/ - Community - Korea: Instagram & blog posts translations - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Simon** - New Adwords evergreen app campaigns - around 500 users/day at launch - 2 days BR/AR & 2 days IN/PH - prices within expectations - CPA-based app campaigns - Integrating Affise w/ networks - Setting up framework for google & fbook CPC-to-CPA ads - Preparing tutorials for the team (setting up influencers, campaigns, etc. - Onboarding chatbot w/Alek - POC done - Next steps defined (copy/infra/scalability) - Referrals/attribution w/product - should be included in 1.5 to live test - figuring out fraud/gaming - post/announcement in the works **Alex** - [1.5](https://www.figma.com/file/VCRaqiSj7B8QvDFqcmUBW4/1.5-assets?node-id=0%3A1) - Working through [asset calendar](https://docs.google.com/spreadsheets/d/1xlFLFKvV8q-yQBIbVBZBANm1SSPPu58427JtS3Htmko/edit#gid=133055562) - Images - Static *complete* - Video *ongoing* - Emoji reactions, *complete* - Audio Messages *ongoing* - Ambassador web assets w/Jinho *ongoing* - Brand Campaign - Assets ready for first two blog posts [here](https://www.figma.com/file/VCRaqiSj7B8QvDFqcmUBW4/1.5-assets?node-id=43%3A0) - Visual Language update w/Lili *ongoing* - On a call with her tomorrow/fri to continue and brainstorm Insta. - Instagram *ongoing* - Overhaul of visual style. - Researching other Instagram accounts that use typography in an engaging way. Notably [here](https://www.instagram.com/p/CCQ44-IhNve/) minus the music - What would make me click and follow? - I think moving image and video assets are the key, flat assets don't tell the whole story - Update the UI with new icons - Blog assets for Keycard w/Rajeev *complete* **LATAM GO TO MARKET** - ]Meetups - Ricardo will do a talk on Dapp development with embark on August 17 19-21:00 with the Ethereum Developers Sao Paulo Group - https://www.meetup.com/Ethereum-Developers-Sao-Paulo/ - we should look into promoting this - Still trying to figure out a topic for a dissusion for Floripa meetup Brazil outreach - reached out to foxbit to inquire about potential collaboratoin - began outreach today to meetup group organizers in Brazil https://docs.google.com/spreadsheets/d/1b1UVcQUNgPrxe0kALkD13XuEWR9TizRoGnkUOBPFd7Y/edit?usp=sharing Instagram - need to take ownership of Brazilian highight - work with eduardo to give the Brazilian user the best experience and knowledge about status possible through slider Udemy Cours - working with fernando for course outline - meeting next weei to finalize course details - - will need to create a contract for him Pr Firm - waiting for contract. they are ready to go INfluencers - Andre Pilli - they just sent an email and want next steps - can we move to contract? or wait longer? - Criptomainacos & o Bruno Germano are ready to go and awaiting contracts Argentina - had first calls with influencers today. there is some interest but still a lot of questions about status. - we will need a lot eduation for user - Alan is working on mapping out the best entry and exit points for crypto. This is key for adoption in Argentina as people want to understand this - Alan is continuing outreach to meetup groups *Andy B** - - Instagram - https://docs.google.com/spreadsheets/d/1S2qYGHlUjqD5-8TNyZZwXV_PGsQW67E7BXPVfpbASv4/edit?usp=sharing - Twitter - Ambassador content - Building 1.5 content - final release notes? - Emoji - Images - Audio - CC involvement - Responses to Qs - Thought leadership signal boost - Petty - Hester - Dean - Oskar - Content - Ampleforth - Kyber Staking - Friday - Alex need Banner - Short Audio messages post - ? - Rarible - Channel Nurturing - DeFi has a strong base - Ampleforth 4-5 - Persuading CCs - Sticker market sumbissions? <br/> ### 15 July 2020 ### **Alek** - **Status Chatbot** (advanced) (with Simon) The 1st version of the bot is available on working. Now migrated to Google Cloud Platform (so it doesn't rely on my bandwidth). Right now, working on some improvements. The current version is available on #akchatbot (yet, it will go down from time to time as I'm still making improvements) - **Status Chatbot** (simple) Created simple bots that take hot/trending discussions from Reddit/Stackexchange and Twitter and post them on public chats (in Status). This week: final adjustments, moving from my test public chats to publically available ones like #privacy, #ethereum etc,. - **Keycard Campaign** Given the circumstances (traffic in get.keycard.com flatten out) I'm about to activate paid campaigns for Keycard. - **Branding Campaign** (with Jonny) Working on a new approach to our branding campaigns. Still in progress. - **Instagram Brazil & Argentina** (with Rugi) Still in progress. Collected some data for popular Brazilian accounts. (with Andy) Starting creatives/posts testing. **Jonny** - Measurement Planning (mapping out 3 weeks + what to look for and issues with referral campaign) - 1.4 & Keycard - paid? - 1.5 Prep and asset preoduction. [Brief Here](https://docs.google.com/document/d/19DFHFEvWxSIbmmIu2Obxedg81KlbFCD_4b5Rc2aXvBE/edit) - Launch July 21 - KyberDAO blog + demo + staking (to go live next week) - 1.6 Referral Program. [Brief here](https://docs.google.com/document/d/1c87Swj0JH6JEYh81RTG54zJtwxJrKCx-T7491FqV9KY/edit) - Launch Aug 4 - DAI no longer interested - pitching Kyber - proposals with costs - [Brand Campaign](https://docs.google.com/document/d/1qAt_E1tLj1f34EOjKoqxn1nUBFq-DNAV-E8nnAguNoY/edit) - Kick off content publishing next week - Principles Dapp launch in 2 weeks - Identify 2-3 articles for promotion - Identify 2-3 assets for promotion - Identify 2 community groups and nurture into Status - AMAs with crypto projects in Status public channels - Accompany with paid ads - Timeboxed Campaign for 3 weeks for better measurement - bot for privacy channel - [Feature Specific LP's](https://www.figma.com/file/N7YK2CgY1dsIeJ5ejDCw3V/Status?node-id=0%3A1) - Run feature specific ads pointing to these lps - Can use [these assets](https://www.dropbox.com/sh/3vw6ln0imrbtabj/AAD45PfxD2ig6ScUvhR_c5gra?dl=0) **Simon** - New Adwords evergreen app campaigns live - CPA-based app campaigns - Testing V2.0 attribution system (staging) - Integration with Affise (testing) - Ad networks integration & testing (in talks) - Paid UA/attribution transparency announcement - Onboarding chatbot w/Alek - Referrals w/product **Andy B** - - Instagram - Pipeline & in design - Private secure Communication - 4 lang - New punchy text format by Alex H - 4 lang - 'No' post - 4 lang - Public channels post - IG Live - Fridays for Brasil - Wednesdays for Argentina - Alan's first Live today - Story Promos - High impressions - Low funnel - Adjustments to focus on follow Status & daily Story posts - Post Promos: - Testing content: https://docs.google.com/spreadsheets/d/1S2qYGHlUjqD5-8TNyZZwXV_PGsQW67E7BXPVfpbASv4/edit?usp=sharing - Twitter - Ambassador content - More video content from YouTube remains - Building 1.5 content - Reddit - Low traction - 25 Ups on r/ethereum for Nimbus audit post - 1559 post - Content - Ampleforth - Kyber Staking - Short Audio messages post - Channel Nurturing - Seeding DeFi with influencers - Looking for other channels to feature/promote - Sticker market sumbissions (2) **Jinho** - Status ambassadors - Received 11 applications over the last week(12 applications in June). Interviews in progress - Webinars - [Korean](https://youtu.be/wxq-69g8c-E), [Chinese](https://youtu.be/Y2iWUvQ2XeE) - Task sheet & Payout structure - [Docs](https://docs.google.com/document/d/1ez5XG_vKFLsEJgf9Hcaefx23lirkGOJHkX_7BuNiaI4/edit?usp=sharing) - Design WIP with Alex - Audio messaging feature from Enrico(Tbenr) - [Pull request](https://github.com/status-im/status-react/pull/10810) - Translations - [Status-react](https://github.com/status-im/status-react/pull/10956) Update 13 languages - Added Vietnamese to [translate.status.im](https://translate.status.im/) - Status-desktop translations - Community - Korea - Published [a featuredStatus review blog post](https://noder.foundation/status-ux/) with Noder - Blog post translations - Weekly Status Network news from an ambassador(https://youtu.be/-sHF4UhKsgY) - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Alex** - [1.5](https://www.figma.com/file/VCRaqiSj7B8QvDFqcmUBW4/1.5-assets?node-id=0%3A1) - Working through [assets calendar](https://docs.google.com/spreadsheets/d/1xlFLFKvV8q-yQBIbVBZBANm1SSPPu58427JtS3Htmko/edit#gid=133055562) for release w/Hester and Maciej - Images YES *ongoing* - Audio Messages YES *ongoing* - Emoji reactions and @mentions, 'can't commit' Hester 15/07 - Ambassador web assets w/Jinho - [Ambassdor payout structure slides doc](https://docs.google.com/presentation/d/1BYP1OfBcEz44e7GZ-9hkM2GKqE-M_NqiCPfKycDD-l0/edit#slide=id.g8bcfa4453b_2_0) - Visual Language update - Had [initial concepts](https://www.figma.com/file/EprBM3obiDvUl3HzxviVxM/Status?node-id=1%3A65) back from Lili based on [references](https://www.figma.com/file/01BvdlWtVsEkOL6ISvwFoN/Untitled?node-id=1%3A46) supplied, syncing tomorrow w/JZ to feedback - Instagram *ongoing* - We now have plenty of assets to push - 1.5 release - Twitter assets for 1.5 *ongoing* - Blog assets for Keycard w/Rajeev <br/> LATAM GO TO MARKET - Ambassadors - conducted first interview of potential ambassador today. One more later this week - will meet with Jinho and Eduardo to formalize ambassador onboarding process - Udemy Course - project moving forward. had a call with Fernando with Ricardo and Eduardo. - working together on a google doc to create course outline and to define pricing of course and instructor fees - Pr Firm - recieved translated contract in english today. - with Jonnny for review - Influencers - Tech Stack overview - currently scheduling a 30-45 minute intro call into tech stack for influencers with Samuel - Andre Pilli - creating a google doc to outline his vision of vidoes and and collaboration. Will work with rugi and Eduardo - O bruno Germano and Criptomaniacos are ready to go and are awaiting completed contracts - Meetups - Planning a "Status Florianapolis" meetup. with the first virtual meetup for mid August - Ricardo will do a talk on decentralized apps for 45 minutes , followed by Eduardo onboarding users and pitching the ambassador program - We will do outreach to key Brazil meetup organizers and ask them to attend, as well to see if status can sponsor one of thier events. - Ricardo is in talks with Ethereum Developers Sao Paulo group and will do a presentation soon. We will need to help bring awarness to this his event. I am also working on developing a long term relationship for future events - https://www.meetup.com/pt-BR/Ethereum-Developers-Sao-Paulo/events/271338979/ Argentina - First instagram live session for alan this wednesdday - WILL not promote. practice for alan - Influencers - still waiting on Arigato for influencer meetings. - Meetups - will create a "Status Buenos Aires" group and create a virtual meetup on decentralized applications for late August - We will ask if Richard can host the session - Alan will use last 15 minutes to onboard users to Status and pitch for Ambassadors ### 08 July 2020 ### **Robin** - **Status Developer Micro-Challenges** - Setting up mini-site for Challenges site including Leaderboards etc. - Connecting with Gitcoin to run dual-campaign to raise awareness - Collating Micro-Challenge ideas and gathering Dev feedback - **Upcoming Aricles:** - Shorter Eth content articles (ready to go now - andy to schedule) - Eth 2.0 Proof of Stake - EIP-1559 - Comparison of javascript queuing libraries (Post July 10) - Keycard Android Tutorial (Post July 15th) - Keycard Go SDK article (Post July 22) - Keycard iPhone article (Post July 29) - IPFS 3 pt series: - intro - Post Aug 5 - setting it up - Aug 12 - building an API - post Aug 19 **Alek** - **Status Chatbot** (advanced) (with Simon) Working on an MVP of a chatbot which we could use to improve Status App retention. - **Status Chatbot** (simple) Not really a true chatbot, but a simple bot filling *public chats* with content (and making it look as if we had a lot of active users). Simple PoC: #akfeed - **Branding Campaign** (with Jonny) Working on a new approach to our branding campaigns. For the last couple of days, I've been working on a simple system that would let us know (via Discord) about hot/trending discussions taking place (discussions. - **Instagram Brazil** (with Rugi) Looking for ways to promote both: the account and particular Live Sessions. Right now, just experimenting with posts promotion. **Simon** - CPA-based app campaigns - Testing V1.0 attribution system (staging) - Integration with Affise - Paid UA/attribution transparency announcement - Ad networks integration & testing - Onboarding chatbot w/Alek - Referrals w/product - Adwords evergreen app campaigns **Jinho** - Status ambassadors - [Ambassador program tiers & rewards](https://docs.google.com/document/d/1ez5XG_vKFLsEJgf9Hcaefx23lirkGOJHkX_7BuNiaI4/edit?usp=sharing) (draft) - Published [the third explainer video](https://youtu.be/nUfXR_saBsI) - Received 4 new applications over the past 2 weeks => Need more promotions through social channels - Creating graphics with Alex (+ website renewal?) - Localized application form with Eduardo and Nicolas - Social media promotion with Andy - Translations - status-react: [updated](https://github.com/status-im/status-react/pull/10909) Arabic, Tagalog, Korean, Turkish, Simplified Chinese, and Traditional Chinese - [Ambassador application](https://docs.google.com/forms/d/e/1FAIpQLSdhMBGfCRQ-CuFhB3sFFm9MBtsQd6kJybkGI2M-JqpXOrY2pA/viewform?usp=sf_link) and [introductory material](https://docs.google.com/presentation/d/e/2PACX-1vTq-r4ZSEX7y9gr7Mlw95IDXEfVGbd2rxp0jk2NvmX6Q2EWwqaLUcWcWuUAZdiz1GDvouv5bpuIVSCW/pub?start=false&loop=false&delayms=3000) translations in progress - Spanish and Portuguese - App store screenshot updates for v1.5 - Community - Korea - A brief on the [Status Korean Wiki](https://namu.wiki/w/%EC%8A%A4%ED%85%8C%EC%9D%B4%ED%84%B0%EC%8A%A4%20%EB%84%A4%ED%8A%B8%EC%9B%8C%ED%81%AC%20%ED%86%A0%ED%81%B0) will be shared with the team soon - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Jonny** - 1.4 & Keycard Organic comms coming to close this week - retrospective and KPI review - 1.5 Prep and asset preoduction. [Brief Here](https://docs.google.com/document/d/19DFHFEvWxSIbmmIu2Obxedg81KlbFCD_4b5Rc2aXvBE/edit) - Launch July 21 - 1.6 Referral Program. [Brief here](https://docs.google.com/document/d/1c87Swj0JH6JEYh81RTG54zJtwxJrKCx-T7491FqV9KY/edit) - Launch Aug 4 - Sent pitch to Maker for DAI inclusion - [Brand Campaign](https://docs.google.com/document/d/1qAt_E1tLj1f34EOjKoqxn1nUBFq-DNAV-E8nnAguNoY/edit) - Kick off content publishing next week - Principles Dapp launch in 2 weeks - Identify 2 community groups and nurture into Status - AMAs with crypto projects in Status public channels - Accompany with paid ads - Timeboxed Campaign for 3 weeks for better measurement - [Feature Specific LP's](https://www.figma.com/file/N7YK2CgY1dsIeJ5ejDCw3V/Status?node-id=0%3A1) - Run feature specific ads pointing to these lps - Can use [these assets](https://www.dropbox.com/sh/3vw6ln0imrbtabj/AAD45PfxD2ig6ScUvhR_c5gra?dl=0) **Alex** - Instagram - This week & next - CC mini series, will focus on CCs = legitimacy and highlight principles and what it means to be part of Status - repurposing other social assets to futher populate feed - Dap.ps series, Kyber - Translating assets into Spanish/BP/Korean - Twitter assets *ongoing* - Assets for push notifications & keycard blog posts w/Rajeev & Andy *complete* - Assets for 1.5, Sergey helping w/ latest Nightly to gain access to produce *ongoing* - Ambassador promo assets w/Jinho - [Visual Language](https://www.figma.com/file/01BvdlWtVsEkOL6ISvwFoN/Untitled?node-id=0%3A1) *ongoing* - Brand campaign w/JZ & Lilli (sync w/her tomorrow to continue dev on VL, hackathon etc.) *ongoing* - [One pager](https://docs.google.com/presentation/d/174EMgSy8EXohJqj1zLDaP1qKUAqVgCXVo1ZD39Md9ts/edit#slide=id.g8bcfa4453b_2_0) for Ambassdor program *complete* **AndyB** - Instagram - We are 1 week ahead and close to two - Translations - IG Live - Fridays for Brasil - Wednersdays for Argentina - Twitter - 1 week ahead with a lot fo ambassador content - More video content from YouTube remains - Reddit - Calls from community & CCs for more Reddit engagement - - Content - Notifications - Propose to skip this and convert Rajeev's post to tweetable bytes, then direct to his post - Images - Need to schedule a call with Product to get clarity on some elements - Connecting with Rajeev first to see if he has this info - No gifs - No link preview - Dapps - Ampleforth? - Kyber Staking? - Channel Nurturing - Hester's Feature Chanenl/Channel Discovery List - Seeding DeFi with influencers - Looking for other channels to feature/promote **LATAM go to Market** INSTAGRAM - first instagram live last friday was successful wiht 15 people joining. no ad spend - Eduardo and Rugi bought material to make livestream better - will step up to multiple livestream per week. 6 per week by August 1st - Alan will do first Argentina instagram live next week INFLUENCERS: - Andre Pilli - Negotiate for mid-August (3 month concept) - Crypto Manaicos - contract ready for legal - Bruno G - contract ready for legal UDEMY Course - have a call set up with him next week PR: awaiting contract (next few days) - Meetups: - sent emails, struggling to find meetup organizer - host a virtual one - promote on social, instagram, run an add promoting it - Lets try to find ambassadors Figure out the topic / / figure out how we onboard into Status and SNT - 45 min session from ricardo pn dapp dev / /smart contract - 15 min eduardo walks through onboarding and gives people SNT Programmatic: on hold for now Ambassadors: - use Instagram live streams to recruit - https://docs.google.com/document/d/1FlAQTw2VFfviYr1YvC944J9BbpHfdyLquyKDET1kLD4/edit ARG: - Alan getting up to speed - Instagram Live stream next week - Meetups Groups, Facebook, Telegram, WhatsApp groups Arigato - OUtreach to influencers - Rugi to sit on calls - Press Release - Paid outlets (cripto 247 / and the other one) Buenbit Content production <br/> ### 01 July 2020 ### **Alek** - **Status Chatbot** Together with Simon, working on an MVP of a chatbot which we could use to improve Status App retention. - **Branding Campaign** Together with Jonny, working on a new approach to our branding campaigns. - **Keycard Campaign** On hold about a week (which gave me some extra time to keep on refining the campaigns). - **Landing Pages** Exploring solutions in order to find the one that would meet our needs. **Simon** - In-app user activation/engagement (chatbot focus) - Referral system metrics/KPIs w/product - CPA-based app campaigns - Second iteration of attribution system w/ Andre - Paid UA/attribution transparency announcement - Integration with Affise & ad networks - Adwords evergreen app campaigns (new acct.) **Jonny** https://docs.google.com/document/d/1n7fEpyq42LPFWdAKLG8djJZTurc_ypK6UnMJytlyNlA/edit - KPIs and prioritization for Q3 - Brand Campaign - kicking off designer nextt week - Finalize feature LPs - lets start some feature specific ads - 1.5? **Andy** - Instagram - 2-3 post per week goals - Tutorials (bi-weekly) - Usernames next - Brand posts - Product posts - IG Live - Twitter - Need 1-2 more assets to push content out next week - Content - Images - outlined - Dapps - 1-inch - Curve - - Dapps - https://notes.status.im/MXxnpgGwTySKYuZruYfP1g - How to propose a UX update **Jinho** - Web - status.im: - best practice guide on the security page - https://status.im/user_guides/best_security_practices.html - Added Turkish community info on https://status.im/get-involved/community-groups/ - Adding a Brazilian channel? #status-brazilian - media.statusnetwork.com: Townhall & core dev call updates - Status ambassadors - 82 completed tasks in Q2 2020 (57 in Q1 2020) - [Statistics](https://docs.google.com/spreadsheets/d/1zJw5FdNtOOFwsdOkwGHrpXS_u0mdh0nE92QNTSpD78o/edit#gid=1496564344) - Will Present [a summary](https://docs.google.com/presentation/d/1j8hQkiVHMDkR1Qc6Z38CGVXYbfqimbM9E2Dw8dGUeek/edit?usp=sharing) in the next Townhall - Working on the third explainer video with MotionFactory - Blog posts - [Nimbus on Android - part3 validatoring](https://our.status.im/nimbus-on-android-validatoring/) - [The Status App Part 2](https://www.publish0x.com/hashtag/the-status-app-part-2-xgdvlpy) - [A Korean blog post introducing Keycard](https://cobak.co.kr/community/3/post/357075) - Translations - status-react: [updated](https://github.com/status-im/status-react/pull/10879) Arabic, German, simplified & traditional Chinese - Brand video translations: Spanish and Brazilian Portuguese - App store screenshot updates for v1.5 - Community - Korea - [blog post translations](https://blog.naver.com/status_korea) - Updated the [Status Korean Wiki](https://namu.wiki/w/%EC%8A%A4%ED%85%8C%EC%9D%B4%ED%84%B0%EC%8A%A4%20%EB%84%A4%ED%8A%B8%EC%9B%8C%ED%81%AC%20%ED%86%A0%ED%81%B0) - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Alex** - Instagram - [User flow](https://www.figma.com/file/gM4XYQ3yoM5kQ4kAoh5Zbt/Onboarding-insta-live?node-id=0%3A1) set up for Live session w/Eduardo *complete* - Onboarding slideshow for future ref *complete* - This week & next - username 'how to' - keycard focused posts? - repurposing other social assets to futher populate feed - Visual Language, this will gradually filter down through assets *ongoing* - Twitter - Assets for push notifactaions w/Rajeev & Andy - Brand campaign w/JZ *ongoing* <br/> ### 24 June 2020 ### **Alek** - **Instagram Analysis** 90% of this week so far (and except for the Images Analysis which is still in progress, and simple media plan/estimation, that's probably all I plan for now) - **SEO / Search Engines Visibility** 1st iteration done - all I need to do is to summarize the results into an eye-appealing report (planned to have it done by tomorrow, but got caught up with Instagram analysis). - **Keycard Campaign** Prepared and waiting to be exported to ad accounts. Planned launch - around the end of this week (as soon as the buzz starts to flatten out). - **Status Chatbot** Long-story-short: together with Simon we are trying to set up a proof-of-concept chatbot that could (in the future) improve app stickiness and user retention. **Simon** - Adwords app installs test campaign analysis done, some Latam insights: - Attractiveness rank: Brazil, Argentina, Colombia, Mexico, Peru, Venezuela - Value prop. rank: Browser, Wallet, Messenger - For BR & AR: **Browser:** Top headline: Secure Web3 browsing Top description: A web3 mobile browser designed to protect your data - **Messenger:** Top headline: The future of secure messaging Top description: Combining a P2P messenger, integrated wallet, and Web3 browser in one mobile app - **Wallet:** Top headline: The future of #DeFi Top description: Safely store ETH, DAI, and other web3 assets in the Status wallet - Avg. CPI: ~0,15-0,17, compared to Africa ~0,25 & JSA ~1,05 - BR fbook/insta ads & lookalikes plan w/ Alek - Referral system metrics/KPIs w/product - In-app user activation/engagement (chatbot focus) - Shift focus to UA app campaigns - First iteration of attribution system w/ Andre done - Preparing App-based performance campaigns Q3 plan - Working on the paid UA/attribution transparency announcement - Integration with Affise & ad networks - Launching campaigns **Andy** - Instagram - Content process - Ongoing development - Goal is 2-3 posts per week when fully stocked - Content calendar will be revised. Shows content types and goals for creating a diverse timeline. - https://docs.google.com/spreadsheets/d/1S2qYGHlUjqD5-8TNyZZwXV_PGsQW67E7BXPVfpbASv4/edit?usp=sharing - Linktree Research - https://linktr.ee/s/pricing - Examples: - https://docs.google.com/presentation/d/1eYeUfSexu5u2W1DpkJ3mx02teWlUX3h0hC8JKR8L6JE/edit?usp=sharing - Conclusion: - We can build this on our own with better branding, optimized for mobile, if we want to direct people to specific pages. - This service if for teams that cannot build easily. - Follows - Who should we try to follow? - Should there be limits on how many we follow? - Comments - How to respond to comments - same as Twitter? - Engagement targets? - Twitter - When can we re-use Instagram content on Twitter? - Sitting back a bit and letting Keycard release take Twitter Comms over - Content - Images - Dropping @mentions - DeFi risks - Digital dollars - Dapps - https://notes.status.im/MXxnpgGwTySKYuZruYfP1g **Jinho** - Websites - status.im: - copy & CSS updates: https://github.com/status-im/status.im/pull/526 - translations update: https://github.com/status-im/status.im/pull/523 - To do: jobs page update for hiring - statusnetwork.com: - Changes on Teller: https://github.com/status-im/status-network-site/pull/10 - Tutorials.statusnetwork.com: - SEO & Performance updates - Added a search box - Adding a Keycard section - Should use tags such as `tutorial-nimbus`, `tutorial-status`, etc. on the ghost blog - Ambassadors - Interviewed 7 ambassador candidates over the past 7 days - Drafting a video script for the third explainer video with an ambassador - Finding more LatAm ambassadors - Translations - Status-react: Updated Dutch, Korean, and Brazilian Portuguese - Completed Spanish translations for the [brand video](https://youtu.be/6RYO8KCY6YE) - Q2 2020 Quarterly report translations - Community - Korea - A dapp review blog post from [Noder](https://noder.foundation/) will be published soon - Translating recent blog posts into Korean - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Jonny** - Keycard - Campaign Live - Ongoing cotent for next 3 weeks - Kick off paid ads - Up Next: Brand Campaign - brief [here](https://docs.google.com/document/d/1qAt_E1tLj1f34EOjKoqxn1nUBFq-DNAV-E8nnAguNoY/edit) - Re-connect with Ethereum Community - Activate first 1k DAU - Align with movements - Landing Page updates - wires https://www.figma.com/file/N7YK2CgY1dsIeJ5ejDCw3V/Status and [WIP copy](https://www.figma.com/file/MmIb63Iong2rVjyj3kuxnA/Untitled?node-id=3%3A2). We should get a jump on translations - Principles Dapp & Campaign: - [Designs](https://www.figma.com/file/EhYvl4ZCRrS1pIbLtGuNg2xU/keycard.status.im?node-id=426%3A779) - [Concept](https://docs.google.com/document/d/15nccDHXFEv0woU46J1nEcOqKXu-cGg6c9DzCDOOBoJs/edit) - CryptoLife II - early planning. Aiming for Sept event - 1.6 - Referall Positioning and logistics. - Latam Exchange Partnerships and local partnerhsip brainstorming - Organization - Wekan boards for high level projects (all projects need briefs, kickoffs, and assigned team members) **Alex** - Main focus is Instagram - Working closley w/Andy on populating the feed for July 1st - Using Andy's calendar to produce Brand, Product and 'how-to' and feature slideshows (co-oridnating w/ the Design team on these) - Will use Aleks image analysis to further refine - Using this opportunity to develop Status visual language ([any inspo welcome](https://drive.google.com/drive/u/0/folders/1Q_4vd3pS0WMXGLKbKZmlUrbac9JMNjBi)) - This week & next - still need to refine the 'steps' and insta live flow - setup tempates for 'how to' slider posts - keycard focused posts - Now working with Android UI only after discussions w/Hester. Product assets to be tailored to Google Pixel/Samung S10 - Sourcing good, hi-res templates - working on Figma file so both design and marketing teams use same UI for promo and assets. - on going, will require new in-chat/ browser/ wallet screenscrabs/vids - Push notifications assets WIP Andy & Rajeev **Latam g2m (Rugi & Eduardo)** Brazil - INfluencers - finalizing terms with 3 influencers right now. We were planning to wait until referral is implemented to include a performance based incentive for them. Considering time frames, we will move forward with them asap and add the referral incentive when the feature is ready. - Instagram - Insta team working on storyboards for Instagram live session lead by Eduardo (aiming for July 1) - Identifying a instagram desktop solution for live stream - Currently trying YellowDuck(Installed on Desktop Mac) and Lolla(In-Browser solution) (free plan available) - PR teams - We have had 3 interviews with PR firms - Not any luck so far ( Public relations is term lost in translation in Brazilian portuguese) - Have identified proper term and we readjust search - Udemy Course - Meeting set up leading course udemy course developer for thursday - The course should be about creating mobile first dapps (ideally with embark) and then how to upload/register to dap.ps - Need to finalize terms with Udemy course creator. Upfront fee + referral when ready - Argentina - review complete of influencers identified by Arigato. (pr team). They are ready to begin outreach - We have interviewed one candidate for Argentina position. Did not work due to lack of english language ability. We are interviewing another candidate thursday ### 17 June 2020 ### **Simon** - Ads on google adwords campaign: - ~ 9'500 installs, Avg. CPI ≈ 0,37€ - account got suspended - 13/89 adsets not completed - anaysis (target regions & messaging) & next steps - Working on attribution with Andre - Working on referral system goals/KPIs - Researching in-app user activation/engagement (chatbot focus) - Outlining paid UA and attribution transparency announcement **Andy B** - Social - Discuss - Thread - RTs - Insta - Prepping for LatAm - Prepping test content - Walkthrough content - Content - Keycard - Status Network - Keycard & Crypto Value Prop - Push Notification (complete) - @mentions (thin) - Images in chat - Dap.ps Audit - https://notes.status.im/MXxnpgGwTySKYuZruYfP1g - 1st priority - Aiming for a revamp of the featured dapps - Fiat to crypto onramp in Brazil - Works in dapps - Good stake in dapps - 2nd Priority - Kickstart the cleanup - Dap.ps not working - Dapps with bad UX - Daps without stake - 3rd Priority - Hot dapps on dap.ps - What new DeFi (especially) dapps are we missing from dap.ps? - Get them to stake **Jonny** - Keycard - Launch next Tuesday. Review of final assets. - Gitcoin Hackathon [Live now](https://gitcoin.co/hackathon/privacy/projects/?) - Defiant Ads live - Brand Campaign - brief [here](https://docs.google.com/document/d/1qAt_E1tLj1f34EOjKoqxn1nUBFq-DNAV-E8nnAguNoY/edit) - Re-connect with Ethereum Community - Activate first 1k DAU - Align with movements - Landing Page updates - wires and [WIP copy](https://www.figma.com/file/MmIb63Iong2rVjyj3kuxnA/Untitled?node-id=3%3A2) - Principles Dapp & Campaign: - [Designs](https://www.figma.com/file/EhYvl4ZCRrS1pIbLtGuNg2xU/keycard.status.im?node-id=426%3A779) - [Concept](https://docs.google.com/document/d/15nccDHXFEv0woU46J1nEcOqKXu-cGg6c9DzCDOOBoJs/edit) - CryptoLife II - early planning. Aiming for Sept event - 1.6 - Referall Positioning and logistics. **Jinho** - Status ambassadors - Interviewed 4 ambassador candidates and sent a welcome kit - [Webinar](https://youtu.be/x3I9P0nHxwI) introducing Status by Erol, a Turkish ambassador - [Technical blog post on Subspace](https://our.status.im/diy-aragon-dao-notifications-powered-by-subspace/) by acolytec3 - A lot of ambassadors want to test Keycard (Discussed it with GL) - [2nd video](https://youtu.be/SmVmkDlY89c) by MotionFactory and ambassadors - Badge designs for Principles in progress - Translations - Status-react: Updated Arabic, Italian, Brazilian Portuguese, Korean, Tagalog, and Turkish for v1.4.1 - [An issue](https://github.com/status-im/status-react/issues/10803) with the traditional Chinese translation - Web - Developed & published https://tutorials.statusnetwork.com/ - [status.im](https://status.im/) Updated links to tutorials - footer & docs - Community - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Rugi** - Latam market preperations - Brazil instagram strategy - will work with mulitple team members - https://docs.google.com/document/d/13EXrehb8EjndOcH19LSozDTfFvgV1Q4vF63cXW0naL8/edit?usp=sharing - Udemy course partnership - have identfied one potential target and working with Eduardo to identify 2-3 more to reach out to next week - https://docs.google.com/document/d/1p4d_JbLZRa6Pdaztic3qSeFWXQRGbE15mnn_eubdKew/edit?usp=sharing - Influencer outreach - sent introduction emails to initial top 10 targets - https://docs.google.com/spreadsheets/d/1BFyW0vD9T-lrMFA3qMLxtN0jmNzVLRe1_tiIiAJQ_ZU/edit?usp=sharing - Brazil Pr Frims - had two intro meetings with Pr firms (justdoit & NSC) - expecting proposals by the end of the week - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Alex** - Keycard [feature demos for social](https://drive.google.com/drive/u/0/folders/14TQ4e_uxec1bK4PGpbgyZXjkNamQYyxS) (1080x1080px) now resized for [youtube/blog body assets](https://drive.google.com/drive/folders/1ABgcLy3IbC8OgLKMUMwyjwI4x7VKnPu5) (1920x1080) - Payment authorisation *complete* - 2fa *complete* - Account setup *complete* - 1.4 Keycard launch assets - [Card demos with Android](https://drive.google.com/drive/u/0/folders/1W1OFnkTm1zITu3mOlUpjdqI7kmnbmekD) (1920x1080px) packaged and ready to go - thanks Rajeev for vo. - Payment authorisation *complete* - 2fa *complete* - Account setup *complete* - [multiple static assets](https://drive.google.com/drive/folders/1mB-Hcpqnea6iX2zDquMQ50UJc3kIMxNC) if any more are needed/ need sizing just let me know. - Alek let me know if you still need addtional assets for paid campaign - Insta - Next big project. Working on updating visual language and using the platform launch as opporunity to refesh all other channles (twitter/blog etc.) - To include ENS, keycard, Status app demos (most of which we already have) all sized accordingly and tailored to fit the new aesthetic. - Principles Dapp - Working on NFT design - Assets for [generic social content/banners](https://twitter.com/ethstatus/status/1257301442286714880/photo/1) w/Andy *ongoing* - [Principles](https://drive.google.com/drive/u/0/folders/1BGQ1O4NM1tAmDlb7zH6SWiIuNzGFpXKY) webinar series, assets for each *ongoing* - Working through the Wekan board for various posts *ongoing* --- ### 10 June 2020 ### **Alek** - **SEO / Search Engines Visibility** I completed the last phase: I got a stable solution that enables me to create a Search Engine Results Visibility reports for: Google, Bing, Yahoo, DuckDuckGo and Yandex. For now, it's only raw data (just rows in a database that can be easily exported to Excel or Google Docs). As soon as I figure out how to present it (display in a way that would make it easy to analyze) I plan to turn it into monthly reports (which all us could easily access and see how well we are doing in terms of SEO). - **Keycard Campaign** Entering the building phase for the campaign. (2) Audiences: Interested in hardware wallets, Hodlers (5) Markets: Germany, United Kingdom, France, Italy, and Spain. (5) Channels: Google Ads (Display Network + Search Network), Bing Ads ( Search Network), DuckDuckGo Ads (Search Network), Reddit Ads and Twitter Ads. The whole campaign will consist of around 140 ad sets. - **"Blockchain World Infiltration"** The Twitter part is pretty much done, I started working on Reddit. I'm figuring out the way to visualize the connections so it's easy to make sense of the data I get. Plan to elaborate on it next week (once the Keycard campaigns are live). - **Media Plan Framework** In progress. I will combine Media Plan Framework with some kind of reporting mechanism (so we could compare estimates with actual results). **Jonny** - Keycard - ready for laucnh next wednesday - Pitching Media now + final review of all assets. Package of assets t share with media - Brand Campaign - brief [here](https://docs.google.com/document/d/1qAt_E1tLj1f34EOjKoqxn1nUBFq-DNAV-E8nnAguNoY/edit) - Re-connect with Ethereum Community - Activate first 1k DAU - Align with movements - Landing Page updates - wires and WIP copy [https://www.figma.com/file/MmIb63Iong2rVjyj3kuxnA/Untitled?node-id=3%3A2](https://) - 1.6 - Referall Positioning and logistics - Launch tactics - Partner Identification - LatAm positioning [here](https://docs.google.com/presentation/d/12F3A0N0e3riKuGf5mQJn9g4TIEoBUrqaxvzFLbuWJ1s/edit#slide=id.p) **Simon** - Ads on google adwords live for 5 days, initial campaign results/findings (take with a grain of salt): - 6'000+ installs, Avg. CPI ≈ 0,23€ - India huge volumes (<0,10€) - All Latam great (0,15-0,20€) - Most regions/countries still live - Value prop (messenger, web3 browser, or wallet) performance differs greatly - Working on referral system (attribution a bit delayed) - Refining CPA-based growth initiative based on Keycard - Researching in-app user activation/engagement - Webiny (landing pages/surveys) should be implemented soon **Jinho** - Status ambassadors - Animated explainer video - Published [the first video](https://youtu.be/ZY6fINz51oU) (+ English & Korean subtitles) - The second video WIP - [video script](https://docs.google.com/document/d/1tWMdbsn2VXkQ6Qv0_aMVpmFxjwtFlN2CLKnztXEOeeE/edit?usp=sharing) - Started a Vietnamese [telegram group](https://t.me/statusvietnam) with an ambassador - Shipped 2 welcome kits - Webinars & social events with ambassadors - Translations - [Status-react](https://github.com/status-im/status-react/pull/10780) Updated 10 languages - Turkish, Arabic, Spanish (European & LatAm), Indonesian, Korean, Brazilian Portugues, Chinese(simplified & traditional), and German - Need to update French, Italian, and Russian - Web - [Status tutorials](http://52.78.93.41:3000/) - subdomain: tutorial.statusnetwork.com ? - Will add Keycard, subspace and etc. - Search box - [Status.im](https://github.com/status-im/status.im/pull/514): Fixed broken links - Community - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Alex** - Keycard [feature demos for social](https://drive.google.com/drive/u/0/folders/14TQ4e_uxec1bK4PGpbgyZXjkNamQYyxS) (1080x1080px) will have resized for youtube/blog body assets (1920x1080) for Monday. - payment verficication *complete* - 2fa *complete* - Store key *complete* - 1.4 Keycard launch assets - [Card demo with Android](https://drive.google.com/drive/u/0/folders/1W1OFnkTm1zITu3mOlUpjdqI7kmnbmekD) all filmed, now editing and co-ordinating with Rajeev to sync his vo. Aiming to have 1st edits by EOW for any feedback/amends. - payment verficication *editing* - 2fa *editing* - Full setup of account *editing* - Card features (produce video) similar too [this](https://videohive.net/item/plastic-card-presentation/25049686) - [multiple static assets](https://www.figma.com/file/DiCtLGbjNORtxVtsbVgU0B/Untitled?node-id=0%3A1) - could do with header copy for these, should I use wekan board titles? - Latam [slides preso](https://docs.google.com/presentation/d/17x7RmS2DbAfcy-1hMVppvBw9Gu_buFynikBkzfV0zU0/edit#slide=id.p) w/Rugi - Insta - Had initial discussions w/Andy on how we'll co-ordinate and how to streamline using templates and images from the community. - Assets for [generic social content/banners](https://twitter.com/ethstatus/status/1257301442286714880/photo/1) w/Andy *ongoing* - [Principles](https://drive.google.com/drive/u/0/folders/1BGQ1O4NM1tAmDlb7zH6SWiIuNzGFpXKY) webinar series, assets for each *ongoing* - Working through the Wekan board for various posts *ongoing* <br> ### 3 June 2020 ### **Simon** - CPI price & messaging discovery Googole Ads ready to go (finance/billing) - Working on the new invite-based 2-sided referral system w/ product - Researching CPA-based growth initiative based on Keycard - Researching in-app user onboarding, engagement & re-engagement - Working on attribution flow & implementation w/ Andre. Affise should go live soon, finally :) **Andy B** - Content: - Keycard & 1.4 - https://docs.google.com/spreadsheets/d/1HSfMCrOtrsPyLGTl5DkIWevDnOUQDQHOtXOzL7bDdcM/edit?usp=sharing - Why Keycard?: https://docs.google.com/document/d/16Pbi77uudtpgHQ6Sft4vLFFL_h9BiDumUs4X1h5im5k/edit?usp=sharing - Keycard & Status Network: https://docs.google.com/document/d/1MC_TaFr7pY9RkFSxupwrWYuXa3Ezf3NLlnZIKt022gM/edit?usp=sharing - Keycard Q&A: https://docs.google.com/document/d/1r1FUpI9HMiVD_zJFL7HjZs93x-aVGF-kdQkT9tZXAas/edit?usp=sharing - Social Planning: - TBD - Push Notis & 1.5 - Push: https://docs.google.com/document/d/1lRqbzz327ekHXhmoEhFnKCVpvGG95tuwncEbK_1Zw1Q/edit?usp=sharing - What other features? - Images in chat - @mentions - Starter Pack & 1.6 - Testing, marinating - What other features? - Social - Revised content calendar: - https://boards.status.im/b/Kzio4FfYPPQTfmBeQ/re-launch-campaign - Instagram Strategy - https://notes.status.im/edqzpNXNSCe5y593yrvElQ?view - https://drive.google.com/drive/folders/1Y2YIelj8F6-AORsPVMgxmxOPZ6gZKREU - Will build a few test posts to run by team - LinkedIn - Sucks - refining **Jinho** - Content - [Animated video from @MotionFactory](https://drive.google.com/open?id=1iB2TLnXOtqyXh0SqKTOjm8HP9Pgj7F_b) - Uploading to Youtube - Preparing the second script: Showcase the usage of the app (e.g., paying someone in chats in a country where traditional banking infrastructure is not set up yet) - Status mobile app review in Korean - WIP with [Noder](https://noder.foundation/) - An ambassador helped transribe Keycard Q&A videos (Andy & Rajeev) - Max of active device installs Top 10 (Feb 2020): US, KR, DE, GB, IT, CA, RU, IN, ES, and AU. - Websites - [Improved the docs page of status.im](https://dev.status.im/docs/) - Need to make a landing page including all the tutorial resources of the Status Network. No APIs to fetch "tagged" blog posts from Embark and Vac currently. - Translations - [Status] Updated 10 languages: Korean, Spanish, Arabic, Chinese(Simplified & Traditional), German, Turkish, Brazilian Portuguese, and Tagalog - The latest copy related to Keycard is available in English and Korean. Other languages can handle Keycard importing & transactions - Community - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Alex** - Assets for [generic social content/banners](https://twitter.com/ethstatus/status/1257301442286714880/photo/1) w/Andy *ongoing* - [Principles](https://drive.google.com/drive/u/0/folders/1BGQ1O4NM1tAmDlb7zH6SWiIuNzGFpXKY) webinar series, assets for each *ongoing* - Working through the Wekan board forvarious posts - [Feature demos for social](https://drive.google.com/drive/u/0/folders/14TQ4e_uxec1bK4PGpbgyZXjkNamQYyxS) (1080x1080px) will size up for yotube & blog body assets if required - payment verficication *complete* - 2fa *complete* - Store key *complete* - 1.4 Keycard launch assets - Card demo with Android (film & edit) had some techincal issues but have no resolved, filming this week have touched base with Rajeev for vo. These will be most time intense assets first draft eta early next week. - Card features (produce video) simialr too [this](https://videohive.net/item/plastic-card-presentation/25049686) - [multiple static assets](https://www.figma.com/file/DiCtLGbjNORtxVtsbVgU0B/Untitled?node-id=0%3A1) in the pipeline - are these keycard branded but with Status x Keycard logo? **Jonny** - Keycard Launch - June 15th - review of all content this week. - Defiant Sponsorship kicked off - Brand Campaign - Principles Dapp in design - Privacy Comms to supplement - Feature specific landing pages contracts in processing - LatAm strategy **Rugi** - Latam go to market - working on strategy with Jonny - recruitment of Brazilian and Argentine on the ground manager - identifying Brazilian PR firm - Finished draft for brazilian influncers. but now needs to be altered to reflect changes with starter pack - https://docs.google.com/presentation/d/1wC5V01wamcs2dWpLmJkoCVRXP5y1lCJbiW90-rJLm0Q/edit?usp=sharing ### 27 May 2020 ### **Alek** - **SEO / Search Engines Visibility** Google, Bing, Yahoo, DuckDuckGo parsers done. I'm in the last QA phase (tackling some edge cases - like snippets which show up from time to time somewhere in the middle of the results). Need to finalize the keywords list and maybe add Yandex parser too. Struggling with proxies (the batch I paid for is already banned - which supposedly was to be expected) - **"Blockchain World Infiltration" on Twitter** 1st iteration done - I'm able to pull up to 40k results (mostly just followers ) in one go within about an hour. Now, trying to improve the 40k limit (which is a result of RAM limitations). - **Keycard** Working on a Media Plan (modeling). - **KPIs** In progress. Got a lot of resources (specifications, videos, and book) regarding the technical side of Status. - **Media Plan Framework** As a result of working on the Keycard Media Plan, I started working on a simple framework for media spend modeling. - **Markets Comparison** As a result of working on the Keycard Media Plan, I started working on a report which would allow me to compare countries by GDP per capita, correlated with blockchain adoption (based on the crypto keywords searches correlated in Google correlated with Google's market share). **Simon** - Preparing Google App-based campaigns re-launch - Demoing ad/ASO/market intel vendors - Digging deeper into Affise attribution capabilities - Outlining campaigns for next releases (app-based) - Researching post-install engagement/measurement **Rugi** - Latam Go to Market - in process of completing influencer outreach presentation. Will complete for Friday, then have alex improve before sending for translation - https://docs.google.com/presentation/d/1wC5V01wamcs2dWpLmJkoCVRXP5y1lCJbiW90-rJLm0Q/edit?usp=sharing - Latam go to market country manager: Brazil - created position description for review - https://docs.google.com/document/d/1zQVahKW8e1a-yORUk9q7V3GsPUPNr7LQA38DtTA7JbI/edit?usp=sharing - Creating outline of Latam influencer tasks and timeline for Friday - https://docs.google.com/document/d/1ccOZEN36Zsu07EChcFzX4goGSGwquJ2PDoKOyRsviaY/edit?usp=sharing - Will work with Andy B on latam materials and resources for influencers. will plan next month of work in order n next month of work in order n next month of work in order - Meeting with Latam pr firm arigato to discuss terms of cooperation in Latam go to market **Jinho** - Status website - [Docs](https://dev-lang.status.im/docs/): Need to update some links with Robin - [About](https://dev-lang.status.im/about/): Remove the swarms section - Status animated video series - [1-page video script draft](https://docs.google.com/document/d/12FTyUAizEIos6skGRRcaH6VtoW1hUy6IvNmDi8qMeOA/edit?usp=sharing) - Takes up to 5 days to make the video after finalizing the sript - Translation campaign - Supported languages => Release cut schedule with the core team - Support 14 languages in v1.4 - Community - Ambassadors onboarding - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Jonny** - 1.4 Status x Keycard Launch - June 9th - May include PNs on anrdoid now - [PR complete](https://docs.google.com/document/d/1SNUEzYu9-QMOtgK9nc8L7aSGZDbKNk_f7XQ5X0WNjXA/edit?pli=1) - Writing Keycard specific Press Release - List of Tasks [here](https://boards.status.im/b/yZxxLKncGPhLvraXM/keycard-launch) - 1.5 Image sending + @ mentions - June 23 + [Brand Campaign](https://docs.google.com/document/d/15nccDHXFEv0woU46J1nEcOqKXu-cGg6c9DzCDOOBoJs/edit) - 1.6 Starter Pack + Referral Program - Brief [here](https://docs.google.com/document/d/1kjso1eIgT3_dktNR8gD8PT4sjz-rCQpAf8oVjKcE3B4/edit) - Need to split up the tasks. It's a lot of work - Kicked off EthWorks design agency Onbaording Flow //Feature specific landing pages drafts [here](https://docs.google.com/document/d/1_oT8uLCBojNuJGxbBLAb4hX6Iy8K7DumSFvHrn3FMyk/edit) **Alex** - Defi Series - This week - ENS - Next week - On pause tbc - Assets for [generic social content/banners](https://twitter.com/ethstatus/status/1257301442286714880/photo/1) w/Andy *ongoing* - [Principles](https://drive.google.com/drive/u/0/folders/1BGQ1O4NM1tAmDlb7zH6SWiIuNzGFpXKY) webinar series, assets for each 5/10 *ongoing* - [Developer Portal](https://www.figma.com/file/bxQIE4E56M65dP37aBS5RZ/Developer_Portal?node-id=32%3A0) /Docs page design w/rbin & Jinho *complete* - Working on Keycard user flow video/gif for keycard.tech - payment verficication *complete* - 2fa *ongoing* - 1.4 Keycard launch assets - Card demo with Android (film & edit) where will this be used? and is this to be used as a 'real world' demo? Questions for Fridays keycard sync - Card features (produce video) simialr too [this](https://videohive.net/item/plastic-card-presentation/25049686) - multiple static assets in the pipeline **Andy B** - Content: - Keycard & 1.4 - https://docs.google.com/spreadsheets/d/1HSfMCrOtrsPyLGTl5DkIWevDnOUQDQHOtXOzL7bDdcM/edit?usp=sharing - 1.4 release - Macje? - Why Keycard?: https://docs.google.com/document/d/16Pbi77uudtpgHQ6Sft4vLFFL_h9BiDumUs4X1h5im5k/edit?usp=sharing - Keycard & Status Network: https://docs.google.com/document/d/1MC_TaFr7pY9RkFSxupwrWYuXa3Ezf3NLlnZIKt022gM/edit?usp=sharing - Keycard Q&A: https://docs.google.com/document/d/1r1FUpI9HMiVD_zJFL7HjZs93x-aVGF-kdQkT9tZXAas/edit?usp=sharing - Rajeev YouTube Interview - Jinho Ambassador Transcription? - Social Planning: - Ambassador Video Script: https://docs.google.com/document/d/12FTyUAizEIos6skGRRcaH6VtoW1hUy6IvNmDi8qMeOA/edit - Social - Revised content calendar: - https://boards.status.im/b/Kzio4FfYPPQTfmBeQ/re-launch-campaign - Instagram Strategy - Onboarding - Survey? ### 20 May 2020 ### **Alek** - **SEO / Search Engines Visibility** Done: Google, Yahoo, and (90% of) Bing parsers are done. DuckDuckGo will be done by the end of this week. With the proxies I've tested so far, I should get around 1 request per second per Search Engine. So getting results for 10000 keywords should take around 3 hours. - **PPC / Google Ads** 1st iteration of the Google Ads account is done and the whole structure is now at Simons disposal. - **"Blockchain World Infiltration" on Twitter** At this point, on average I'm able to get around 5 followers (of any given profile) per second - which gives around 8 hours of scraping for profiles like https://twitter.com/Ledger (137,5k followers)... without counting brakes caused by Twitter's anti-bots mechanisms. So far, I was able to get up to 20k followers ... and then Twitter froze. At once, I should be able to scrape around 3-4 profiles at once. Still working on it, I've got an idea on how to increase the pace and number of profiles I could scrape simultaneously. On top of that, right now, I'm just recording Twitter names. In the next iteration, I would like to (withouth slowing down) include data about the followers themselves. - **Keycard & Status** Slightly delayed, but this week I'm about to get the 1st Media Plan draft done. - **KPIs** I'm trying to understand (and figure out how to use) metrics related to App Usage (like the Number of Active Users or Number of Messages Sent) withouth using any 3rd party tools (but based on the Network's logs). **Jonny** - 1.4 Status x Keycard Launch - In production now - breif with list of deliverables [here](https://docs.google.com/document/d/10H_U8ECgpPSI0MURSqLgCJTHrYprW4gPlzWMUheaNvU/edit) - 1.5 Push Notifications on Android - 1.6 Starter Pack + Referral Program - Planning and brief [here](https://docs.google.com/document/d/1kjso1eIgT3_dktNR8gD8PT4sjz-rCQpAf8oVjKcE3B4/edit) - Onbaording Flow //Feature specific landing pages - Contacted an agency to help with design production - Docs landing page revamp withLex, RObin, Jinho - Dashboards & KPI planning for q3 / q4 - Future Planning & Public Channels & strategu meeting tomorrow **Simon** - Prepping for the landingpage/questionnaire deployment - Evaluating ad/ASO/market intel vendors - Expanding performance-based launch partners - Preparing CPA campaigns - Digging deeper into launch countries - Outlining campaigns for next releases (app-based) - attribution/affise platform implementation delayed (FYI) **Jinho** - Translations - Translated the [Play Store translations](https://docs.google.com/spreadsheets/d/1fLDr3BD1dcg0dolvLiozXoZU27IQirjBzn0h4_QS2u0/edit#gid=0) into 16 languages with ambassadors and CCs. - [Status-react](https://github.com/status-im/status-react/pull/10656): Support German, Turkish and Portuguese Brazilian - [Status.im website](https://github.com/status-im/status.im/pull/509/files): Support German, update overall translations - Status ambassadors - Turkish ambassadors are building their local Status communities. Bridged #status-turkish between Status and Discord. - [Status, Telegram, and WhatsApp](https://beincrypto.com.tr/status-telegram-whatsapp-en-guvenli-iletisim-uygulamasi-hangisi/) from Taygun (Turkish) - [The Status App Experience](https://www.publish0x.com/hashtag/the-status-app-experience-xqooozk) from Chris2pher - Sent a welcome package to a German ambassador - nice work on translations, community building - Website maintenance - status.im > about: https://dev-lang.status.im/about/ - status.im > docs: https://dev-lang.status.im/docs/ - Community - KR: Good blog posts SEO for keywords on Ethereum 2.0, privacy, and censorship - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Rugi** - LATAM go to market - Working on draft of influencer pitch deck for friday. - the draft will then need to improved by alex - then sent to Jinho for transaltion into Portuguese and spanish - met with cointelegraph brasil - got introductions to 5 top brasilian youtubers - recieved a quotation for 3 months of youtube videos , sponsored posts and banner ads - built out list of brazilian youtubers. will do outreach after influencer pitch deck is complete and translated into Portugues and Spanish - https://docs.google.com/spreadsheets/d/1tsYwKXKWsbICTtVWjI3PfIKJjZSZVuhzp8cV3RaJrWA/edit?usp=sharing - finalizing LATAM go to market brief with jonny. will have detailed budgeting for 6 months this friday. - Meeting with Latam Pr firm Thrusday to get a better understanding of thier services and include in project budget **Andy B** - Content: - Dapps Staking Stats - Usernames & ENS - Kyber (waiting on feedback) - 1.4 release planning - https://docs.google.com/spreadsheets/d/1HSfMCrOtrsPyLGTl5DkIWevDnOUQDQHOtXOzL7bDdcM/edit?usp=sharing - Dragonereum - Sticker Pack Releases - Privacy deep dive blog - Social - Principles - Hiring - Content - Features - Return to 1.2/1.3 features - RT CC exposure/activity - Responding to comments - Onboarding - Survey complete - Survey platform - Blocker - Coordinate with Alek(?) for landing page/tracking? - Integrate onboarding elements into content & social **Alex** - Defi Series - This week - Kyber - Next week - ENS *ongoing* - Assets for [generic social content/banners](https://twitter.com/ethstatus/status/1257301442286714880/photo/1) w/Andy *ongoing* - Dap.ps 'Top3' stats asset - 'Slot machine' gif/animation for random name generation additional asset - Principles webinar series, assets for each - Status app [1 pager for PR](https://www.figma.com/file/E1RI52QTPKLAnq7XSkwM1z/status.im?node-id=19%3A3) *complete* - [Developer Portal](https://www.figma.com/file/bxQIE4E56M65dP37aBS5RZ/Developer_Portal) /Docs page design w/rbin *ongoing* - Working on Keycard user flow video/gif for keycard.tech *ongoing* - payment verficication - 2fa ### 13 May 2020 ### **Andy B** - Content: - Kyber (waiting on feedback) - WeChat Summary - new type of post - Dragonereum - Usernames & ENS Names - Dapps Staking Stats - Sticker Pack Releases - Privacy deep dive blog - Jonny? - https://docs.google.com/document/d/1kibM-OZXrEM9yXHhRU_Zx4PQsf1AaOWSpuk3MfzoHbQ/edit - 1.4 release planning - Social - Principles - Hiring - Content - Features - Return to 1.2/1.3 features - RT CC exposure/activity - Responding to comments - Campaigns - 1.5 Keycard & mycrypto - LatAm gtm campaign - Refining target audiences - Simplify CTA month by month, or maybe by channel? - Onboarding - Survey complete - Survey platform? - Coordinate with Alek(?) for landing page/tracking? - Integrate onboarding elements into content & social **Alek** (Yes, I'm going to read it loud ;)) - **SEO / General** I'm getting involved in Status' SEO process (yup, it's a process, not a one-time thing). I got my access to Google Search Console and started digging in. First insights? There is a lot of room for improvement :) With the next few days (definitely before our next call), I wish to prepare a simple summary/report which could visualize our current situation. - **SEO / Search Engines Visibility** For now, just dusted off my secondary PC (which I proudly call my local server running on Debian) as well as my scripts: mostly SERP parsers - each one has to be updated and new have to be written (like to one for DuckDuckGo). I'm setting up a proxies network (yeah, you cannot fetch thousands of Google Search Results from your home IP). Within a few days, my preparations should be done and I should be able to move to the 1st step. - **PPC / Google Ads** Will discuss findings with Simon and decide on the action plan. Most likely, by the end of this week, I'm going to be done with the 1st iteration of the account reorganization. Since then, I plan to keep you guys updated on the Google Ads results. - **Keycard & Status** I spent some time researching the subject and trying to get the feeling of it. On Friday (or Monday at the latest) I plan to have the 1st draft of the Media Plan with my take on the targeting (and generally personas). - **"Blockchain World Infiltration" on Twitter** For now, I just made a simple PoC that worked. It seems that I might be able to put the "blockchain" Twitter's world into a spreadsheet (https://docs.google.com/spreadsheets/d/19q9oEl1JkMQ4__xoeYIeDetwk6qnFxwVuRq0b2i6RFQ/edit#gid=0). I plan to in the near future, tell you guys more about it and together decide how to use it (except for only running Twitter Ads using: https://business.twitter.com/en/targeting/tailored-audiences.html **Simon** - Webiny (landingpage/questionnaire) is being implemented - thanks Jinho & Alex! - Preparing Affise integration (attribution/tracking) - Preparing CPA campaigns - Google App campaigns optimization with Alek - Research on user-generated referral models - Research on post-install engagement measurement - Bottleneck: internal attribution **Jonny** - 1.4 Status x Keycard Launch - In production now - breif with list of deliverables [here](https://docs.google.com/document/d/10H_U8ECgpPSI0MURSqLgCJTHrYprW4gPlzWMUheaNvU/edit) - 1.5 Push Notifications on Android - 1.6 Starter Pack + Referral Program - Planning and brief [here](https://docs.google.com/document/d/1kjso1eIgT3_dktNR8gD8PT4sjz-rCQpAf8oVjKcE3B4/edit) - Onbaording Flow //Feature specific landing pages - Dashboards & KPI planning for q3 / q4 - Future Planning & Public Channels & strategu meeting tomorrow **Jinho** - Status ambassadors - Translating the [Play store title & descriptions](https://docs.google.com/spreadsheets/d/1fLDr3BD1dcg0dolvLiozXoZU27IQirjBzn0h4_QS2u0/edit?usp=sharing) with ambassadors & CCs - [Technical contributions](https://github.com/embarklabs/subspace/pull/83) from acolytec3 on Subspace - [Proposals on security](https://github.com/status-im/status-react/issues/10616) from Cyanlemons - [Onwrd x Pool together interview](https://youtu.be/XV8Di85imwg) from Daniel - 6 new ambasador candidates this week. - Referral program with ambassadors - Translation campaign - (Status-react): updated 7 languages - Turkish, Arabic, French, Indonesian, Russian, Tagalog, and Korean - (status.im) Open source contributions to traditinal chinese - Community - FAQs at https://discuss.status.im/ - A list of threads on FAQs. Each question gets its own post - The post are tagged with "support" category so people can look up other questions asked & answered - Status FAQ Wiki mananged by the community - Korean community - [Status Korean wiki updates](https://namu.wiki/w/%EC%8A%A4%ED%85%8C%EC%9D%B4%ED%84%B0%EC%8A%A4%20%EB%84%A4%ED%8A%B8%EC%9B%8C%ED%81%AC%20%ED%86%A0%ED%81%B0) - Our recent blog posts on privacy & censorship are showing good performance - [Chinese community updates](https://notes.status.im/s/7LshZBBL3) - [Filipino community updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Rugi** - LATAM go to market strategy - had a market research call with Andy B and the team from cointelegraph brazil - Identified 2 market personas in lATAM - new users, who want to understand how to get involved in crypto - experienced users interested in tech and price movement - working on the LATAM go to market strategy - https://docs.google.com/document/d/1N9nl0Ivf4sBThpUHtZMaU8wjqwptUc9gtbCCQeY_hjA/edit?usp=sharing - Assemble campeche covid-19 relief - article was picked up by cryptofacil - https://www.criptofacil.com/startup-blockchain-apoia-vitimas-coronavirus-florianopolis/ - **Alex** - Defi Series - This week - Dragonereum (have the footage and assets but possibly a dead project?) - ENS *ongoing* - Next week - (consult w/Andy) - Assets for [generic social content/banners](https://twitter.com/ethstatus/status/1257301442286714880/photo/1) w/Andy *ongoing* - Research tweet - 'Slot machine' gif/animation for random name generation when user registers with Status, explainer blog post - Status app [1 pager for PR](https://www.figma.com/file/E1RI52QTPKLAnq7XSkwM1z/status.im?node-id=19%3A3), design and make sparkle - Working on Keycard user flow video/gif for keycard.tech - payment verficication - 2fa <br/> ### 6 May 2020 ### **Simon** - structuring work w/ Alexander - planning launch of campaigns - 10+ CPA networks ready to go - CPC/CPM Brave + Codefund - relaunch of Facebook/google w/ Alexander - waiting for attribution to be implemented (bottleneck) **Andy** - Onboarding - Survey Items - Content - Assemble/Covid - Dragonereum? - Kyber Swap - ENS Names - Sticker Market round-up - Future posts - App critique - Push notifications - Identicons - Usernames - Keycard & 1.4 Support - MyCrypto Campaign - Social & positioning - Social - Buffer & ongoing scheduling - What touchstones for Week of May 9? - Principles webinar - Move from Swim lanes to Copy & Asset approved **Jonny** - 1.4 Status x Keycard Launch - Positioning and production planning - 1.5 Push Notifications on Android - 1.6 Starter Pack + Referral Program - Onbaording Flow //Feature specific landing pages drafts [here] - On Pause while designer is out(https://docs.google.com/document/d/1_oT8uLCBojNuJGxbBLAb4hX6Iy8K7DumSFvHrn3FMyk/edit) - Future Planning & Public Channels **Jinho** - Status ambassadors - 39 completed tasks in Q2 until now. (33 Content, 5 technical, and 1 community building) - Finding ambassadors who would like to host a webinar with their local community - [Sponsored ETHGang virtual meeting - Sugar Club](https://boards.status.im/b/fchXE6x3kCqbs7RHL/status-ambassador-tasks/rSSguEkRLefyQ9yAd) - Translation campaign - [Status-react](https://github.com/status-im/status-react/pull/10562): Updated Turkish, Arabic, French, Indonesian, and Korean translations - Status.im: Updated Arabic translations - Playstore Turkish translation by Erol - Published the Q1 2020 quaterly report in Korean, Chinese, Spanish, Italian, and German. Japanese WIP - Found an ambassador to translate Rugi's blog post into Portuguese - Web - SEO: WIP with Akatsu, fixed additional 404 links - Updated the footer and copy of the status.im website - Reviewing [Henry's proposal](https://docs.google.com/document/d/17O7xRNE7RxFMOH0jm0Y6fglrQLWoesaodRCVV0aOSYc/edit) - wants to build a blockchain/Status education platform like [edX](https://www.edx.org/) - Community - [KR]Blog post translations, community moderations - Marketing campaigns with [the introductory video](https://youtu.be/LDkQpejkK44) - [Korean media plan](https://docs.google.com/document/d/1iHWO4pWq7novmUQd_OA6dwrDHNr6dl44smgjlyeVH50/edit) - Philippines: [Ken's weekly updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) - Steven's updates from next week **Rugi** - Latin American influencer campaign - will shift focus from affiilate program to a latin America influencer program. Will focus on 5 countries: - Brazil - Argentina - Mexico - Colombia - Chile - Overriding theme of the campaign is "Status as gateway to personal freedom" - Non custodial - removal of intermediares - You can hedge volatile currencies by saving in US dollar denominated stablecoins - Secure private communications - Access new financial tools - DeFi - currently working on market research on market opportunities - identifying existing fiat gateways - Identifying all the top websites in region - researching youtube influencers in the country - https://docs.google.com/document/d/15nGFaGfCaW4qMBFaNh3SJ_yri_Cv_-iLg9NDzMR2T0Y/edit?usp=sharing - Covid-19 campeche assemble project - Andy B will publish Thrusday - Jinho is working on getting a portugues transaltion - will reach out to all the major crypto media websites in brazil and see if they will repost and use a intry into conversations with them. will use to identify more market opportunites and potential latin American influencers **Alex** - Defi Series - This week - Kyber Swap - Dragonereum (half complete) - Next week - ... - Andy assets for [generic social content/banners](https://twitter.com/ethstatus/status/1257301442286714880/photo/1) *ongoing* - Assemble community post - Privacy post - Ghostatus & Stanny sticker pack [banners](https://twitter.com/ethstatus/status/1258064030004117504/photo/1) - Onboarding campaign - Researching potential ideas for ENS demo/explainer (slot machine) - Holding fire on production until briefed - v1.4 - Keycard/Status branded assets - *to be briefed* ### 29 Apr 2020 ### **Jonny** - 1.3 Next Tuesday Launch: - Run of Show outlined in bottom of [this doc](https://docs.google.com/document/d/1XyUvEfdrjra7O7s2SjsteSXB2Db3QLTuWepGpTETrfk/edit). - Finalize all social copy, assets and get into buffer. Need to cooridnate with other content to go out - 1.4 & 1.5 Releas Scope TBD - [BGA Presentation Tomorrow](https://docs.google.com/presentation/d/1Lh18U4PrPDA3h4M6LHBfuRX8QPH3_wUCq_ovchKczLw/edit#slide=id.p) - KyberSwap & Kyber Katalyst [Plannning Gone Cold](https://docs.google.com/document/d/1GOTfrgeGtGWuXVoMt6zxfSRJNQgbjtTn9caIepq7RY8/edit?pli=1) - Hacker 1 Bug Bounty Campaign [here](https://docs.google.com/document/d/1uW0z_PeZgpWMmLWPgWUoirbtgMfXg35DdEIP5mjhU5c/[email protected]&ts=5e8e11e1&actionButton=1) - Keycard Launch Planning (timing TBD) - Launch [brief](https://docs.google.com/document/d/10H_U8ECgpPSI0MURSqLgCJTHrYprW4gPlzWMUheaNvU/edit) - Devcon6 Planning [here](https://docs.google.com/document/d/1mmyL7Ot-YaSPhWr8t1wvMNwRPzaehrh2nHX0qTiEmeY/[email protected]&ts=5e9583b6&actionButton=1) - Live Media Portal [proposal](https://notes.status.im/xEq059pBQfKmGeJPgLrVGQ) - PR - keycard [brief](https://docs.google.com/document/d/10H_U8ECgpPSI0MURSqLgCJTHrYprW4gPlzWMUheaNvU/edit) with PR team - Starter Pack launch - Ongoing placements - Starter Pack launch (China/Korea plans) - localizing brand video this week - Privacy content campign - Pseudo-Anonymity Article - Privacy features articles (Life of a Message) - [Privacy panel](https://discuss.status.im/t/digital-privacy-panels/1612) + Status Social Club - SEO cleanup with Akatsu - [Handover](https://docs.google.com/document/d/1BfpuhdhC2czcNqx6QLesbKKZj2qvP9Mzuawbd5gyg_Q/edit?ts=5e99a423) from Oliver - Onbaording Flow //Feature specific landing pages - drafts [here] - On Pause while designer is out(https://docs.google.com/document/d/1_oT8uLCBojNuJGxbBLAb4hX6Iy8K7DumSFvHrn3FMyk/edit) - Roadmap planning https://discuss.status.im/t/roadmap-planning/1399/25 - areas of focus - regions - features **Jinho** - Websites - Updated the footer of [join.status.im](https://join.status.im/chat/public/status) - Removed all the 404(not found) pages from [status.im](https://status.im/) - **Status homepage [copy updates](https://dev-lang.status.im/): Home, Get involved, Security, and SNT Utility** - Fixed bugs with [website urls](https://github.com/status-im/status.im/pull/504) - Updated the list of ambassadors at status.im and [ambassador.status.im](https://ambassador.status.im/) - Updated the latest townhall at [Status Media](https://media.statusnetwork.com/#/) - Status ambassadors - Acolytec3's [Nimbus tutorial](https://our.status.im/p/09c3b713-19de-4a96-a5be-4f4ebe41ed66/) - Open source contributions from ambassadors - example: [Fasih](https://github.com/status-im/status.im/pull/503) - Gitcoin quest from [Nasib](https://gitcoin.co/quests/221/status-private-secure-communication) - Status Q1 2020 quarterly report translations with ambassadors - Translation campaign - The quarterly report will be translated into Korean, Chinese, Tagalog, Italian, Spanish, German, and Japanese - Portuguese open source translator - The status.im website will need a lot of new translations - Community - KR: dapp review content from [Noder](https://noder.foundation/) will be released around v1.3 ~ v1.4. - Philippines: [Ken's weekly updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Andy** - DeFi Series - Dragonereum - Kyber - KyberSwap - Katalyst - Product Features - v1.3 - Group Chat positioning & campaign - Social & post prep - Ghost sticker pack - Social engagement - App store audit - "Ethereum everywhere" - Sticker Market comms - App critique posts - Identicon post - Push notifications post - - Onboarding - User interviews - Hester connect - Proposed Onboarding Initiative: - https://docs.google.com/spreadsheets/d/1rQzuOwvPA57JAcRyxclVj8KqV2ea8thdwsI6jpUrgNE/edit?usp=sharing - Social - Partner/Influencer coordination - Crypto Twitter kind of sucks - Principles webinars: - https://our.status.im/the-status-principles-webinar/ - one-shot webinars? **Alex** - 1.3 launch assets - 4 motion (group chat & dark mode) - 2 static - Social covers & profile images - Defi Series - This week - Dragonereum - Next week - Back to DAI (in dap.ps)/Kyber? - Core Dev Call weekly editable [asset](https://our.status.im/core-dev-update-4-20-2020/) - now on [g.drive](https://docs.google.com/presentation/d/1HalHq-pme541qnx6VcOXQqXbfayw69e3wG98KPdiyVM/edit#slide=id.p) - Updated paid PR aseets > 'Anonymous' to 'Pseudo-Anonymous Account Creation' - [Affiliate landing page web & mobile design](https://www.figma.com/file/urtYNjhiUgFWAXPdjohEJM/Affiliate_Landing_Page?node-id=1%3A3) *on hold* - Andy assets for [generic social content/banners](https://twitter.com/ethstatus/status/1252945528666689537) *ongoing* - Sticker pack asset(s) Ghostatus? **Rugi** - Ending efforts on affiliate program for now - Cancellation of user video - Tomorrow Jonny Z and Corey P will be presenting Status and the Blockchain Gaming Association webinar - https://www.youtube.com/watch?v=_ThuUjaeAsc - April 30th, 2020 at 5pm CET - Reaching out to all the projects that we have written defi posts about. The goal is to get them to retweet, republish or articles on their channels User flow journey & Retention Planning Meeting ( Jonny Z and Andy B) - Top of the funnel - Acquiring users should not be a problem due to marketing initiatives - Onboarding flow - What's missing ( Andy B working on this) - What do we need to produce around this - Middle of the funnel - What do we need to do to keep these people in the app - Influencer campaign - Bottom of the funnel - How do we incentivize early adopters to introduce thier friends - We want early adopters to introduce 5 of their best friends so status can have instant utility to them. Similar to the concept in the very successful t-mobile fav 5 campaign - https://www.youtube.com/watch?v=fnYPJDpgLIw ### 22 Apr 2020 ### **Jonny** - 1.3 [production](https://docs.google.com/document/d/1XyUvEfdrjra7O7s2SjsteSXB2Db3QLTuWepGpTETrfk/edit) aim for Tuesday April 28 - 1.4 & 1.5 Releas Scope TBD - KyberSwap & Kyber Katalyst [Planning](https://docs.google.com/document/d/1GOTfrgeGtGWuXVoMt6zxfSRJNQgbjtTn9caIepq7RY8/edit?pli=1) - Hacker 1 Bug Bounty Campaign [here](https://docs.google.com/document/d/1uW0z_PeZgpWMmLWPgWUoirbtgMfXg35DdEIP5mjhU5c/[email protected]&ts=5e8e11e1&actionButton=1) - Keycard Launch Planning - Launch [brief](https://docs.google.com/document/d/10H_U8ECgpPSI0MURSqLgCJTHrYprW4gPlzWMUheaNvU/edit) - Devcon6 Planning [here](https://docs.google.com/document/d/1mmyL7Ot-YaSPhWr8t1wvMNwRPzaehrh2nHX0qTiEmeY/[email protected]&ts=5e9583b6&actionButton=1) - Live Media Portal [proposal](https://notes.status.im/xEq059pBQfKmGeJPgLrVGQ) - PR - keycard [brief](https://docs.google.com/document/d/10H_U8ECgpPSI0MURSqLgCJTHrYprW4gPlzWMUheaNvU/edit) with PR team - Starter Pack launch - Ongoing placements - Starter Pack launch (China/Korea plans) - localizing brand video this week - Privacy content campign - Covid 19 privacy articles - Privacy features articles - [Privacy panel](https://discuss.status.im/t/digital-privacy-panels/1612) + Status Social Club - SEO cleanup with Akatsu - [Handover](https://docs.google.com/document/d/1BfpuhdhC2czcNqx6QLesbKKZj2qvP9Mzuawbd5gyg_Q/edit?ts=5e99a423) from Oliver - Feature specific landing pages - drafts [here] - On Pause while designer is out(https://docs.google.com/document/d/1_oT8uLCBojNuJGxbBLAb4hX6Iy8K7DumSFvHrn3FMyk/edit) - Roadmap planning https://discuss.status.im/t/roadmap-planning/1399/25 - areas of focus - regions - features **Jinho** - Status ambassadors - Interviewed 3 ambassadors from India, Canada and Oman - Technical contributions from ambassadors : [example](https://boards.status.im/b/fchXE6x3kCqbs7RHL/status-ambassador-tasks/WJoaDyEzDaC8Gx8aX) - Andrii from Ukraine will manage the core dev call README. - Recognizing ambassadors : [tweet](https://boards.status.im/b/Kzio4FfYPPQTfmBeQ/re-launch-campaign/e2aY89kmZvXhTDKSX) - Translation campaign - Added a search bar to find a language : https://translate.status.im/ - Added [Hebrew](https://github.com/status-im/translate.status.im/pull/25), Malay and Swedish as per community's request. - Updated 11 languages for [status-react](https://github.com/status-im/status-react/pull/10361) - Updated 6 languages for [status.im](https://github.com/status-im/status.im/pull/498) - Q1 2020 report translations - Websites - [Status.im homepage copy](https://dev-lang.status.im/) draft for SEO - Added the core dev calls to [Status Media](https://media.statusnetwork.com/#/core-dev) - Removed a duplicated card at [Keycard.tech](https://keycard.tech/) - Updated the mobile UI for Status Media - Community - Philippines: [Ken's weekly updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Rugi** - Starter pack explainer video - Have agreed to contract www.yansmedia.com to produce the video - https://proposal.quoters.io/show/tzfp7bpS6 - Andy and I need will work together to make brief more complete for contractor - https://docs.google.com/document/d/1EqeZid5ii0VWikerm0HkCF8NaCgtKU_2NZ-qPsxf5lA/edit?usp=sharing - Affiliate website wireframes - Still working on improving the wireframes for the affiliate website. - They need to be more focused on the benefits for the affiliates and less on the technical aspects of status - https://docs.google.com/presentation/d/1ub4WOW8pbVvqXdBgGQssTT1kbgQqbxcZHH_LZ0PfmPA/edit?usp=sharing - ASSEMBLE - Campeche emergency food relief - Created an assemble project https://assemble.fund/#/fund-project/87?new=true - Will create a blog post for next week describing the efforts - https://docs.google.com/document/d/14XUUSlLqJ_yNAuOdgC8bo26AQ9hitXsxeIXktlYTw9c/edit?usp=sharing - Blockchain gaming alliance online meetup - Scheduled for Thursday 4/30, 5pm Paris time - each company a 10 minutes presentation time + 5 minutes for questions - Status chat-payments Torch - Working on an Idea to promote status chat feature. Can be based of the lighting torch success. - We can incentivize users to send a payment to a friend and at the same time get friends and family to download status. - We can compensate people to send torch and bring in new users with same amount that we give the affiliates, **Alex** - [Affiliate deck](https://docs.google.com/presentation/d/156s8dSzi0ivqR4sz5jGPMyBw2KnusDK-lfV-8IbiPlA/edit#slide=id.g7124799d0b_0_3/) *complete* - Custom illustrastions - Defi Series - This week DAI - Use in integrated wallet in chat *complete* - In Defi dapps *ongoing* - In wallet *ongoing* - Next week - Oasis save - Core Dev Call weekly [asset](https://our.status.im/core-dev-update-4-20-2020/) - will update g.slides so team can edit each week. - 1.3 release GIF/static assets for social content to promote launch of dark mode/group chat etc. *ongoing* - Affiliate landing page web & mobile design w/Jinho *ongoing* - Andy assets for [generic social content/banners](https://twitter.com/ethstatus/status/1252945528666689537) *ongoing* - Keycard Partners Deck design, call with Guy-Louis/Jonny/Andy - on hold **Andy** - DeFi Series - Maker - DAI - Oasis - Giveth? rDAI? - Dragonereum - Kyber - KyberSwap - Katalyst - SEO/Partner Throwbacks - Offer up YouTube links/gifs to partners for their use - Offer content/reposts - V1.3 - Group Chat positioning & campaign - Gif creation - Copy: 'Status Messenger Private Group Chats are live! Tag 3 others for your group to start talking privately. Who's in your private group chat? status.im/get @tags' - Keycard support - Deck - Affiliate Database: https://docs.google.com/spreadsheets/d/1OBRsyi6P9UBqtzhgao33goqtaXFgLJOPY31Ohyeo4sA/edit#gid=0 - Defi Paragraph - Defi Post - Status paragraph - Status post - Starter pack 1-pager - Social posts DB - Social - ongoing - /get Landing page - Inflection point for privacy: https://docs.google.com/document/d/1kibM-OZXrEM9yXHhRU_Zx4PQsf1AaOWSpuk3MfzoHbQ/edit - Add Reddit to townhall - Master content calendar updates ### 15 Apr 2020 ### **Oliver** - Google - Since going live we've had 660,140 impressions across search and display. With around 11,399 clicks and 645 installs. The majority of which have been from the display side of things. - Facebook - Current count of 646,868 impressions. 509 post reactions, 101 post saves, 14 shares, 1,407 clicks to the app store. - Coin Gecko, Coin Market Cap, Delta - These campaigns should hopefully go live this week. - Brave - Wheels in motion in order to go live using their ad product. **Jonny** - 1.3 [production] (https://docs.google.com/document/d/1XyUvEfdrjra7O7s2SjsteSXB2Db3QLTuWepGpTETrfk/edit) aim for Tuesday April 28 - 1.4 Release - Push notifications for Android - Image sending in chat - Keycard integration in Status client (depending on QA—possibly later) - Bug fixes TBD - 1.5 - Starter Pack / redeem tokens flow - KyberSwap & Kyber Katalyst [Planning](https://docs.google.com/document/d/1GOTfrgeGtGWuXVoMt6zxfSRJNQgbjtTn9caIepq7RY8/edit?pli=1) - Hacker 1 Bug Bounty Campaign [here](https://docs.google.com/document/d/1uW0z_PeZgpWMmLWPgWUoirbtgMfXg35DdEIP5mjhU5c/[email protected]&ts=5e8e11e1&actionButton=1) - PR - Nimbus press - SE Asia Coverage - Privacy content campign - Covid 19 privacy articles - Privacy features articles - [Privacy panel](https://discuss.status.im/t/digital-privacy-panels/1612) + Status Social Club - SEO cleanup with Akatsu - Feature specific landing pages - drafts [here] - On Pause while designer is out(https://docs.google.com/document/d/1_oT8uLCBojNuJGxbBLAb4hX6Iy8K7DumSFvHrn3FMyk/edit) - Roadmap planning https://discuss.status.im/t/roadmap-planning/1399/25 - areas of focus - regions - features **Jinho** - Status ambassadors - [20 completed tasks](https://boards.status.im/b/fchXE6x3kCqbs7RHL/status-ambassador-tasks) until mid-April - translations, a [website](https://buyingstatus.com/), and a [blog post](https://cryptotexty.io/status-crypto-messenger-and-ecosystem/) - 5 new applications. Interviews in progress - Translation campaign - [Status-react](https://github.com/status-im/status-react/pull/10322#partial-pull-merging): Updated Korean, Chinese, and Russian translation - Website: Traditional Chinese, French and Russian in progress - App: Turkish and French in progress - Search keywords and social copy translations are almost completed - Development - Status.im - [Updated descriptions](https://github.com/status-im/status.im/pull/497) of 40 pages for SEO - Improved the page responsiveness and added a link to [Status Media](https://status.im/get-involved/) - Status Media: added featured episodes - Merged the latest translations - Community - [Published blog posts](https://blog.naver.com/status_korea/221906870776) in Korean - Philippines: [Ken's weekly updates](https://notes.status.im/oyjMovFkT1unTtBEwnCwdA?view) **Alex** - Ambassador webapge '[Voice of the Community](https://status.im/get-involved/)' section *complete* - Page design w/Jinho develop - Custom illustration - Header/body assets for ['The Secure Messaging App Of The Future'](https://our.status.im/p/0dab3f35-4055-4caf-a2d6-23c8c190ba8c/) blog *complete* - Defi Series - This week - Defisnap *17/04* - Next week - DAI - [Affiliate deck](https://docs.google.com/presentation/d/156s8dSzi0ivqR4sz5jGPMyBw2KnusDK-lfV-8IbiPlA/edit#slide=id.g71b84aa123_0_28) *ongoing* - Andy assets for generic social content *ongoing* - 1.3 release GIF/static assets for social content to promote launch of dark mode/group chat etc. *ongoing* **Andy** - DeFi Series - DeFi Snap - Maker - DAI - Oasis - rDAI - Kyber - KyberSwap - Katalyst - V1.3 - Social - Group Chat positioning & campaign - https://twitter.com/hasufl/status/1247513062589988869 - Affiliate Database: https://docs.google.com/spreadsheets/d/1OBRsyi6P9UBqtzhgao33goqtaXFgLJOPY31Ohyeo4sA/edit#gid=0 - Descrips - Defi Paragraph - Defi Post - Status paragraph - Status post - Starter pack 1-pager - Social posts DB - Social - ongoing - Sticker market features ### 8 Apr 2020 ### **Jonny** - 1.2 complete - content scheduled in buffer for next week - 1.3 plannign and content production now. [Ideas on dark mode and group chats?](https://docs.google.com/document/d/1XyUvEfdrjra7O7s2SjsteSXB2Db3QLTuWepGpTETrfk/edit) - 1.4 Release - Push notifications for Android - Image sending in chat - Keycard integration in Status client (depending on QA—possibly later) - Bug fixes TBD - 1.5 - Starter Pack / redeem tokens flow - Hacker 1 Bug Bounty Campaign [here](https://docs.google.com/document/d/1uW0z_PeZgpWMmLWPgWUoirbtgMfXg35DdEIP5mjhU5c/[email protected]&ts=5e8e11e1&actionButton=1) - PR - Continue pitching mainstream media on privacy angle - Privacy content campign - Covid 19 privacy articles - Privacy features articles - [Privacy panel](https://discuss.status.im/t/digital-privacy-panels/1612) + Status Social Club - SEO cleanup with Akatsu - 1st Article - Status vs Telegram vs Signal - Feature specific landing pages - drafts [here](https://docs.google.com/document/d/1_oT8uLCBojNuJGxbBLAb4hX6Iy8K7DumSFvHrn3FMyk/edit) - Roadmap planning https://discuss.status.im/t/roadmap-planning/1399/25 - areas of focus - regions - features **Oliver** - Live with Facebook ($167 per day) - Live with Google Search ($103 per day) - Live with Google Display ($100 per day) - Issues with Twitter advertising - Account is ineligible to run any ads at the moment due to a policy violation back in 2016/17. - Possible solution to set-up a new Twitter account to advertise from, but it could take up to 15 days before they enable ads. - Interim solution to move budget to other channels - Coin Gecko - Sold out of inventory aside from Germany, so we'll test some budget there and see how the performance is - Waiting on Jason to respond re: Finance - Coin Market Cap - Still have plenty of availability, waiting on Jason's response re: Finances (looks like they only use Coinbase for payments) - Reddit - Waiting on Finance again **Rugi** - DeFi Affiliate program - Affliate webpage - We need to create a affiliate page on the status website First step is to create the wireframe before sending to Alex for design and then Jinho for build - Wireframes to be complete by 4/15 - Using Paxful affiliate program as a model https://docs.google.com/presentation/d/1ub4WOW8pbVvqXdBgGQssTT1kbgQqbxcZHH_LZ0PfmPA/edit?usp=sharing - Explainer video RFP - working with Andy - B - First draft of story board complete - Starting outreach to video production companies https://docs.google.com/document/d/1EqeZid5ii0VWikerm0HkCF8NaCgtKU_2NZ-qPsxf5lA/edit?usp=sharing - FAQ - working with Andy B - Initial first round of FAQ complete ( will revise as we go) https://docs.google.com/document/d/1287rVapOymUqppmleLpYJROvK8hJt0T4UhwsHcNakiY/edit?usp=sharing - AAVE - Began talks with aave on how we can work together in the future - Started private telegram group with aave marketing team - Blockchain gaming alliance - Joining the blockchain gaming alliance with 350$ annual membership - In discussions for the alliance for status to conduct a webinar for all the members of the blockchain gaming alliance - Beginning outreach to dapp studios and developers in the blockchain gaming alliance **Alex** - Paid PR assets for Google Ads, Coingeko, Reddit & Youtube w/ Oliver to cross check and finalise *complete* - Static assets resized for all displays across Google, Reddit, Coingeko - FB/Twitter moving assets resized for use across Youtube - Defi Series - This week - Totle *09/04* - Next week - Defisnap - Ambassador webpage "Status Media" section w/Jinho *ongoing 09/04* - Ready to go with Rugi and affiliate pitch deck once prepped *ongoing* **Jinho** - Status ambassadors - Q1 2020 Status ambassadors [summary](https://docs.google.com/presentation/d/1DdqA9DGrF5d2JpD3KFlsU5O3Ijh4LaLHteJ1tzMcB3s/edit?usp=sharing) - [Summary review](https://docs.google.com/document/d/18QJedvQfEouDSMhjKULimKmtIV9WjOWjXQ6nMv4-rGQ/edit?usp=sharing) - 2 new ambassador candidates, Tidus & Yeison - [Status community webinars](https://docs.google.com/document/d/19yA-ihg18oOKMsGXdNEbQJnSjvQ4SzAzlZddafRpB44/edit?usp=sharing) - [General Status](https://docs.google.com/presentation/d/1Lh18U4PrPDA3h4M6LHBfuRX8QPH3_wUCq_ovchKczLw/edit) - [General Status in Korean](https://docs.google.com/presentation/d/1XgwMAdEItv_7fvwpR1VnQkNnM2eGui5OgQwuoNMPPqc/edit?usp=sharing) - Translation - Indonesian and Filipino website translations were almost completed - Russian app translation was completed today. Under review with the Lokalise team and Hester. - Merged a [PR](https://github.com/status-im/status-react/pull/10256) to remove unreviewed languages from the application - German app & website translations in progress - KR Community - blog post translations in Korean, Korean community moderation - Great feedback on Waku in particular but need more scalability for mass adoption - Website maintenance - Will add Indonesian and Filipino translation to [the status.im website](https://dev-lang.status.im/) - Add a [Filipino community card](https://dev-lang.status.im/get-involved/community-groups/) and missed translation keys on the nightly page - Updated featured episodes to media.statusnetwork.com **Andy** - dap.ps posts - Totle in Q for next week - Following: - DeFiSnap - rTrees - DeFi Saver - TokenSets - not working - Starter Pack - FAQs - started w/Rugi - Affiliate & End User Collateral - Starting content - https://docs.google.com/spreadsheets/d/1OBRsyi6P9UBqtzhgao33goqtaXFgLJOPY31Ohyeo4sA/edit?usp=sharing - Social content & scheduling - Reddit love: https://www.reddit.com/user/ma6ic