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# 2020 SNT Utility Swarm Weekly Meeting Notes # ### 18 May 2020 ### - DeFi Series - Kyber is apprived with suggested edits from Kyber - going out this week - ENS names in App - Completing content & social graphics for next week - Dragonereum - from perspective of dap.ps not mobile - Token Sets - Check - Decentraland - Check - Influencer campaign - Rugi - NEEDS: - Pitch deck: - What is Status? - What does an influencer program look like? - 6 mo Curriculum Calendar: - 1. Intro to the product & starter pack - 2. Cryptoeconomics & Defi in status (access to fair economy) - Starter Pack & Try using DAi in dapps - 3. Privacy benefits - Messaging - refer a friend - 4. Upsell w/Keycard - Try more advanced - 5 & 6. Status community - Recruitment and ambassadors - Include LatAm dapps in the dapps BD outreach - Identify partners - Content & partnerships - Including Sticker market artists/groups - Identify relevant groups in LatAm - Encourage SNT utility - LatAm GTM Research - Ongoing - Provide influencers: - Referral link - Up front fee - Suggested video topics - Using Status Messenger Wallet to hold funds - Get out of currencies you don't want, and into DAI/stablecoins - Defi opportunities - Crypto investing - Private, secure messenging - Paid strategy - Earned PR - Starting with Assemble post [Done] - What other topics/events would LatAm crypto media or mainstream media be interested in? - Conversation with LatAm PR firm ### 11 May 2020 ### - DeFi Series next 2 weeks - ENS names in App - Alex working on slot machine gif - Alex doing dark mode asset showing chat names - Dragonereum - from perspective of dap.ps not mobile - Token Sets - Check - Decentraland - Check - Influencer campaign - Rugi - Evolved to LatAm gtm stratgy - Brazil - Argentina - Targetting regional areas as testing grounds - South America - Latin America - Include LatAm dapps in the dapps BD outreach - Content & partnerships - Including Sticker market artists/groups - Encourage SNT utility - LatAm GTM Research - Provide influencers: - Affiliate link - Suggested video topics - Using Status Messenger Wallet to hold funds - Get out of currencies you don't want, and into DAI/stablecoins - Defi opportunities - Crypto investing - Private, secure messenging - Paid strategy - Earned PR - Startign with Assemble post - What other topics/events would LatAm crypto media or mainstream media be interested in? - Ask Wachsman? - Conversation with LatAm PR firm - rDAI Campaign - Published - Keycard - Deck complete - ready for graphics - Pending design until clear go-to-market strategy in place ### 4 May 2020 ### - DeFi Series next 2 weeks - Kyber Swap - Tues - ENS names in App - rDAI? - Dragonereum - Check - Token Sets - Check - Decentraland - Check - Influencer Affiliate campaign - Rugi - Targetting regional areas as testing gorunds - South America - Latin America - Seeking influential and not-shady youtubers - Large market - Youtube a top5 social media in South America - Seeking 500 - Provide influencers: - Affiliate link - Suggested video topics - Using Status Messenger Wallet to hold funds - Get out of currencies you don't want, and into DAI/stablecoins - Defi opportunities - Crypto investing - Private, secure messenging - Personal finance campaign *on hold* - DeFi Event *on hold* - rDAI Campaign - Andy edit & push out - Keycard - Deck complete - ready for graphics - Pending design until clear go-to-market strategy in place ### 27 April 2020 ### - DeFi Series next 2 weeks - DAI & Mobile Wallet for April 21 - DAI & Oasis + dapps - ENS names in App - rDAI - Personal finance campaign - **on hold** - Wireframes for Affiliate landing page: https://docs.google.com/presentation/d/1ub4WOW8pbVvqXdBgGQssTT1kbgQqbxcZHH_LZ0PfmPA/edit#slide=id.p - Affiliate knowledge database: https://docs.google.com/spreadsheets/d/1OBRsyi6P9UBqtzhgao33goqtaXFgLJOPY31Ohyeo4sA/edit?usp=sharing - Affiliate list - RUGI - Done - Affiliate deck: - https://docs.google.com/presentation/d/156s8dSzi0ivqR4sz5jGPMyBw2KnusDK-lfV-8IbiPlA/edit - Explainer Video RFP: - RUGI outreach ongoing - DeFi Event *on hold* - rDAI Campaign - Rugi update - Keycard - Deck complete - ready for graphics - Pending design until clear go-to-market strategy in place ### 20 April 2020 ### - DeFi Series next 2 weeks - DAI & Mobile Wallet for April 21 - rDAI - DAI & Oasis + dapps - Personal finance campaign - Wireframes for Affiliate landing page: https://docs.google.com/presentation/d/1ub4WOW8pbVvqXdBgGQssTT1kbgQqbxcZHH_LZ0PfmPA/edit#slide=id.p - Jonny - to review - ANDY - review - Alex (later) will spruce up - Jinho - Implementation - Affiliate knowledge database: https://docs.google.com/spreadsheets/d/1OBRsyi6P9UBqtzhgao33goqtaXFgLJOPY31Ohyeo4sA/edit?usp=sharing - ANDY - Descriptions added - ANDY - Ongoing content creation - Will revise deadlines once we have more info about - Affiliate list - RUGI - Done - Affiliate deck in progress: - https://docs.google.com/presentation/d/156s8dSzi0ivqR4sz5jGPMyBw2KnusDK-lfV-8IbiPlA/edit - Missing content - ANDY editing Slide 2 & send to Alex when ready - ALEX - Design looks good - Explainer Video RFP: - RUGI outreach ongoing - DeFi Event - RUGI proposal - Virtual roundtable discussion - Cami Russo - The Defiant - Zerion - Maker - Uniswap - Kyber - Status - Keycard - Send to ANDY for review - rDAI Campaign - RUGI - drafted proposal - RUGI - YouTuber/Blogger list for exposure - DONE - ANDY & Jonny review - Keycard - Partner deck draft in progress - ANDY revising copy - ANDY Send to Alex - ANDY send to Guy-Louis, Rugi, Jonny for feedback once complete ### 13 April 2020 ### - DeFi Series next 2 weeks - totle swap April 14 - rTrees for April 21 - Defi Snap - Personal finance campaign - Wireframes for Affiliate landing page: https://docs.google.com/presentation/d/1ub4WOW8pbVvqXdBgGQssTT1kbgQqbxcZHH_LZ0PfmPA/edit#slide=id.p - ANDY - revise/edit/help - Jonny - to review - Alex (later) will spruce up - Jinho - Implementation - Affiliate knowledge database: https://docs.google.com/spreadsheets/d/1OBRsyi6P9UBqtzhgao33goqtaXFgLJOPY31Ohyeo4sA/edit?usp=sharing - ANDY - add descriptions - ANDY - begin drafting docs - Affiliate deck draft in progress: - https://docs.google.com/presentation/d/156s8dSzi0ivqR4sz5jGPMyBw2KnusDK-lfV-8IbiPlA/edit - ALEX - working on design - FAQs: https://docs.google.com/document/d/1287rVapOymUqppmleLpYJROvK8hJt0T4UhwsHcNakiY/edit - Explainer Video RFP: - RUGI outreach - DeFi Event - RUGI proposal - Virtual roundtable discussion - Cami Russo - The Defiant - Zerion - Maker - Uniswap - Kyber - Status - Keycard - Send to ANDY for review - Keycard - Partner deck draft in progress - ANDY revising copy - ANDY send to Guy-Louis, Rugi, Jonny for feedback once complete ### 6 April 2020 ### - DeFi Series next 2 weeks - totle swap April 14 - rTrees for April 21 - Personal finance campaign - Affiliate deck draft in progress - Create RFP for Starter Pack video (Andy) - FAQs: https://docs.google.com/document/d/1287rVapOymUqppmleLpYJROvK8hJt0T4UhwsHcNakiY/edit - Will revisit once Starter Pack is live/demo - Affiliate Collateral Support (G-Drive Folder) - Andy - What is defi? - What is Status? - A blog post on the our selected open finance partner (maker, compound, zerion) - DeFi vs centralized finance - Stablecoins - Risks in cryptocurrency - Visual asset folder - Affiliate Rules (Rugi) - Keycard Partners - Create a partner pitch deck outline - Value proposition - ### 30 March 2020 ### - DeFi Series next 2 weeks - Aave for April 7 - Other posts on hold until dapps work in Status - Personal finance campaign - Affiliate deck draft in progress - Need to revise for Starter Pack changes - Affiliate Content - FAQs - Rugi - Database of DeFi content - Andy - Next steps: - Wait for Product direction on Starter Pack - Dap.ps campaign - Aave new stake - Outreach to Blockchain Gaming Alliance - Staking analytics - 40,000 total SNT given - 35926 additional SNT staked - 89.82% adtional SNT stake from original number ### 23 March 2020 ### - DeFi Series next 2 weeks - Compound - rTrees - Content/social schedule is changing to integrate entire Network content schedule - Personal finance campaign (Starter Pack) - Affiliate deck draft in progress - Rugi finalizing structure/organization - Ping Andy once content is needed - Next steps: - Create walkthroughs, step by step, etc - Dap.ps campaign - Ongoing - Staking analytics - Continue tracking - https://docs.google.com/spreadsheets/d/1wqxpvqGV-7UZ0bCoAJ6hjSNxfrO2SIbr8UzWbOEEW2c/edit#gid=0 ### 16 March 2020 ### - DeFi Series next 2 weeks - $100 post - partnership - TokenSets - Compound - rTrees - Personal finance campaign - Maker partnership - Blogs - milleniel finance focus - Sticker Market - RareAF3 & J. Angel - stick2web3 phase 2 - Dap.ps campaign - Staking this week - Land - Outreach blockers - Moving on to games soon - AxiInfinity - Virtual social spaces - recontacting nonresponsive defi dapps - Staking analytics - Note how much SNT was given to encourage staking and compare with how much SNT staked afterwards - https://docs.google.com/spreadsheets/d/1wqxpvqGV-7UZ0bCoAJ6hjSNxfrO2SIbr8UzWbOEEW2c/edit?usp=sharing ### 09 March 2020 ### - DeFi Series - Cadence - Andy time off plan - Maker Deck - Still working on it - Rugi owns - Need feedback from Jonny & Carl - Crypto starter pack - broad range of campaigns - Personal finance - Rugi - research mode - Goal 400-500 blogs - Dap.ps progress - Coming on this week/soon - Gasless DAI - Axi Infinity - Ray (part of staked) - Outreach continues - Sticker Market - Andy work on partnership w/J.Angel & RareAF3 - NY Blockchain week - chance of cancellation? - Waiting for Instagram - #stick2web3 14 entries ### 02 March 2020 ### - Content Schedule - defi series - Wednesday Buffer schedule - focus on getting on track to a Wedneday deadline for the following 2 posts. - DeFi Zap - Due to publish today (on track) - Zerion Due Wednesday to Publish Friday (on track) - Money Legos due Wednesday to publish Monday (on track) - DeFi focus plan - Continue to focus on defi to create a bank of content around defi tools and education to be a base for future campaigns around eprsonal finance - Drop-in Options - Strategic partners that are not DeFi are ok to slot in here and there - Must ensure that dapps selected: - Are staked on dap.ps - Work in the Status App - Have a good story to tell/market to serve - GOAL: Fill in master editorial calendar through April to have a solid schedule/plan - Andy OOO early April for 10 days, so needs defined content to be ahead of the calendar - Outreach to dapps - 15+ staking partner outreach within the week - Continue to work with partners to encourage staking as part of their strategy - e.g. rTrees ### 17 Feb 2020 ### - Sticker Market Launch - Blog post in Ghost (draft) - Adding links - Waiting for final confirmation from OpenSea - Graphics from Alex - Party - Tuesday - may lose some due to the date move - OpenSea Funds - Meeting with partners @NFT.nyc - Content - Andy adding defi on mobile post to ghost - More drafts by EOW - Maker Oasis - Sabalier - - Swapping uniswap w/Sabalier in content schedule - Translations in process - Chinese - Korean - More - Channel distribution strategy (in-person session strategy building & documenting) - PR - Q for Jonny - how do we leverage PR company to amp our content? - Podcasts - Outreach w/written posts - Record interviews w/defi founders & release w/written content schedule - Blogs - Social - dap.ps - More partner outreach - 6 more coming in - Expand categories - SNT Utility R&D - #channels - Sticker market process & dashboard - Artist outreach? ### 10 Feb 2020 ### - Sticker Market Launch - Jonny to send Rugi final documentation - Sticker Contest announcement - Rugi outreach to NFT marketplaces to solicit partnerships - Sticker Market Mechanics - Rugi distribute - How does it work? - Where does an artist submit a sticker pack (not for the contest, just for the regular sticker market)? - Launch invite: https://www.eventbrite.com/e/statusim-sticker-market-launch-party-tickets-93410678855 - Content Calendar: - https://docs.google.com/spreadsheets/d/1IIpBtrW0DakkMa3g1tfweuJnfQRp5Uh5lzL5C4qiqyk/edit#gid=0 - Immediate next steps: - Mobile DeFi - Andy edits - Uniswap - Andy Draft - MakerOasis - Andy Draft - Sabalier - Rugi bullets - Zerion - Rugi bullets - DeFi Zap - Rugi bullets - BZX Torque - Rugi bullets - NFT.NYC - 3x5 cards - Andy - Finalizing details w/ printer - 500 target amount - Dapp outreach - Rugi ongoing - B2B Deck - Andy - Deadline Target Tuesday Feb. 11 - Meetings setup for Precon- Wednesday - Rugi - Launch precon party: https://www.eventbrite.com/e/statusim-sticker-market-launch-party-tickets-93410678855 - CRM - Pipedrive - Testing - Contacts uploaded ### 03 Feb 2020 ### - Sticker Market Launch - Draft of plan: https://docs.google.com/document/d/1nACGRwjJlaO53fzApgnFr8mJ3i7JdoDNsaeLAz3ioTs/edit?ts=5de7633c - Following up with Jonny & Graham about details - NFT Conference - Afterparty sponsorship? - Graham - Invitations? - Need details for preconf outreach - 3X5 collateral - Waiting for dap.ps rebranding - Copy on card will be - Front: Value proposition - Back: CTA w contact email - Graphics on card TBD with rebrand. Pastels & blocks likely - more? - Deck - Waiting for rebrand graphics update - Deleted Partner Benefits slide - Contact email - [email protected] proposed as that is the verb we want to associate with dap.ps - We want dapps to stake at dap.ps - Separates dap.ps from status.im - Analytics - Need fathom login to determine analytics - Removing analytics from staking partner benefits - Including analytics as part of dap.ps weekly update post - Content plan - Rugi & dapp partner updates: Things you can do today - Drafting & Andy supporting - Calendar: https://docs.google.com/spreadsheets/d/1IIpBtrW0DakkMa3g1tfweuJnfQRp5Uh5lzL5C4qiqyk/edit#gid=0 - Andy & ecosystem posts: What to get excited about for tomorrow (the future) - Example: NFTs & ticketing. A specific dapp isnt doing that yet on dap.ps, but that's a use cae for NFTs that someone could build - CRM - Rugi testing out pipedrive tool ### 30 Jan 2020 ### Branding chat: - visual language - positioning and written language ### 27 Jan 2020 ### Strategy for NFT.NYC dap.ps campaign includes building product/process specifics for dap.ps partnerships and staking dapps. Major topics and meetign takeaways: - Partner naming convention (team) - Status Business Cards (team) - NFT.NYC Dapp outreach (Rugi) - Dapp Shop outreach - Pipeline - Dapps not-yet staking - NFT.NYC Media Outreach (andy) - Deck (andy) - Contest detail (team) - CTA & Meetings (team) - Deck Progress: https://docs.google.com/presentation/d/1KhHP4q-jlQBbEXh-BMgUMSyysNPWMm8d7Qo566kJEiw/edit?usp=sharing - Top Dapps Logos (andy) - Analytics & product (rugi/team) - CTA (andy) ### 22 Jan 2020 ### First swarm meeting to propose strategy and tactics for dap.ps promotion. Major topics included: - Dapp partner campaigns - B2B-Style sales deck - Event collateral - Paid ad campaign via Codefund - Owned content strategy - NFT dapp partner campaign - NFT.NYC event - Guerilla/nontraditional media - Sticker Market - Artist outreach - Product & process explainer for artists ***Individual notes included below:*** **Andy** - Build framework for B2B sales deck - Design (Andy) - Core Value Prop (Andy) - Mechanics (Andy): Simplify the bonded staking stuff - Analytics(Rugi) - Social Proof (Rugi) - CTA (Andy) - Draft key elements from B2B sales deck for physical media - 3x5 cardstock or something - Research Codefund targeting & expenses - Draft copy for paid ads targeting founders/dapp marketers - Consider the B2B play for sticker market artists - Community engagement addition - Art-focused fun channels/media - Some physical media for NFT.NYC **Rugi** Todo: - follow up with Andy T - Can we put fathom analytics in dap.ps? - We want to get numbers + retain principles - it gives a great value proposition to dapp projects - Reach out to Jakubgs - we need to have a better understanding of the trackable metrics about engagement - https://metrics.status.im/d/gxQG_R1Zk/status-peers?orgId=1&refresh=15m - Content Plan - Begin working on the next series of content - content plan can be found in here https://docs.google.com/document/d/1OJnHBOrzBE5neZZCWyQeygjbyIM2p9584VOIYj7EL0U/edit?usp=sharing - Dapp Outreach - continue outreach to dapps projects - goal is 45 dapps by the end of Q1 **Jonny** -B2B Play / Marketing to dapp developers and founders - First we need to target dapp developers in order to populate dap.ps. What campaign can we run to incentivize staking SNT? - Continued BD outreach to dap dapps. - what can we do to get partners excited (this is basically a b2b play): - analytics on status usage and adoption - simple explainer of the bonded curve (maybe a scenario) - natural pathway for users to have and spend money (simple way to show VC’s that status provides a way for users to use and spend) - produce a sales deck: - what is the bonded curve - analytics as a benefit to the dapps (how many users status has) - deck design -Paid b2b marketing: - target founders with ads - Status is where the users are (that is the value) - look into code fund End user plan: - are people using dap.ps? - how are we measuring if people are using this - can we implement fathom and any sort of analytics (run by carl/jarrad too) - what metrics do we have - This is perhaps a Q2 initiative once we have dapps staked and available. Content Plan - Regular content pushing Status & dap.ps as a go to source for definition products - Great for SEO - look into keywords for blog post writing - Recaps of adoption of tools and dap.ps (analytics.status.im) TODO: - b2b sales deck - content play to become authority in defi space -- Sticker Market: - community sticker packs - who do people contact to upload their stickers - artist (also somewhat of a b2b play)